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Why Attending ‘Awaken The Passionpreneur Within’ Event Worth The Investment?

Why Attending ‘Awaken The Passionpreneur Within’ Event Worth The Investment?

How much worth the Awaken The Passionpreneur Within Mumbai, 2024 Connect Was?

The 1st time I hear about this event, I was curious to know what will happen and will this be the same as other networking events (PP Meetup or PP Connect 2022 & 2023) of Passionpreneur?

But this is totally different (you can say it is networking with ‘yourself’)

The seminar was divided into 2 days and this was the first spiritual healing event I attended of Dev Gadhvi Sir.

First day was filled with most healing with 4 spiritual guides and removing the past traumas with different exercises.

I thought I’ll meet fellow PP members & meet them again, however, in this event you will see many new faces to exchange the energetic vibes and continue to grow together.

awakenthepassionpreneurwithin awakenthepassionpreneurwithin awaken the passionpreneur within awaken the passionpreneur within

Dev Gadhvi sir had a surprising look with a non business suite. You’ll see a lot of change in him after you see him in person.

In this event the focus is not mainly on ‘Business Networking’ but instead healing yourself by knowing which of your 7 chakras are open and which are close.

 

Upgrading To VIP:

If you want to upgrade to VIP, just because to get food and network with other members just buy a food coupon to be in the environment by paying ₹500 extra in the lunch break.

But if you don’t want to be in the VIP because you’ve already taken many programs of Dev sir and has enough material pending to implement, that’s completely fine. Food coupon of ₹500 will save you 🙂

 

Selling Part:

There’s always something to offer for continuous improvements of PP members. However, this time the offer was mainly for non PP members (family & friends of PP members who’re open to open with the registered ticket). Your freinds/ family will likely enroll into PP 4 Month Mentorship to transform themselves holistically.

After investing ₹1,18,000 into Hight Ticket Entrepreneur Mastermind in 2022, I’ve attended various events of Passionpreneur (PP Connect 2022, Mumbai Meetup, APW 2024). All of them are worth the investment (you’ll have endless returns from the community & the business lessons if you implement thoroughly).

 

Here’re some glimpses of the Passionpreneur Programs I’ve been part of:

https://www.linkedin.com/posts/shreyas-karade09_passionpreneur-meetup-activity-7073528873807679488-Xb6c?utm_source=combined_share_message&utm_medium=member_desktop

 

https://www.linkedin.com/posts/shreyas-karade09_passionpreneurconnect2022-activity-6969854066273214464-WVmz?utm_source=combined_share_message&utm_medium=member_desktop

 

https://www.linkedin.com/posts/shreyas-karade09_passionpreneurconnect2022-ecosystem-activity-6970354148969992192-i7w7?utm_source=combined_share_message&utm_medium=member_desktop

 

 

I didn’t attend the 2nd day of this APW Connect because of clients pending work as I get only 1 holiday to complete backlogs 🙂

I thought to implement all the learnings of day 1 and see the amazing results.

If have any doubts about APW Connect 2024, put them below I’ll answer them all.

 

Unfiltered Review – BBA Digital Marketing Pillai College (New Panvel) & IIDE

Unfiltered Review – BBA Digital Marketing Pillai College (New Panvel) & IIDE

This will be the most comprehensive review of BBA Digital Marketing at Pillai College Arts, Commerce & Science (New Panvel). 
I’ve attached by student ID, student mail ID, plus LinkedIn has also verified that I belong to Pillai college which makes me eligible to review this program. 
Shreyas Karade (Pillai College BBADM student ID card)
kshreyas23dm@student.mes.ac.in
LinkedIn verification of Shreyas Karade
Visit my LinkedIn profile by clicking here
After reading all the points described below, if have any doubts you can contact me (shreyas@leadyourbusiness.in) or comment below.

Here’s the initial second year review on 9th July 2024 of BBA in Digital Business/ Digital Marketing at Pillai College, New Panvel (with IIDE’s faculties)

If you’ve not read my FY review of BBA DM (fees, placements, etc. will get cleared) please read that first below then start reading the latest SY initial days.

A) How much supportive is Pillai College towards your ideas?

Here I’ve 2 instances to share based on my personal experience:

  • We created a digital indoor campus map (accessible with a single QR) that’ll help students & parents to find any classroom /room easily. It took around 2 months for creating this. Principal & vice principal approved however, after a year still the map hasn’t been displayed on each floor (they told that we’ll display this innovation in our NAAC visit). They’ll support your idea on your face but won’t implement it sooner unless you’re super good at following up
  • I & Adithya Iyer (from BBA DM) proposed the idea of revamping the website for a better look & operating with SEO improvements. VP supported our idea by assigning BSc IT, CS & I and Adithya from BBA DM to take up this project & complete in 1.5 months for ease in the admission process. I & Adithya were handling the content part & the IT & CS students were structuring, designing & adding new features and the SEO part was need to be done after the site has been built. All the things were done, even after followups VP & other coordinators didn’t respond once. CS & IT students left the motivation to carry this further, so there was no point in moving forward. This project should get us 2 skill credits delivery to each student (but this didn’t happen). Here are a few glimpses of the new homepage that was in progress to make it live:

Pillai College revamped home page Pillai College revamped home page Pillai College revamped home page Pillai College revamped home page

 

B) Attendance issue?

In my FY I was particular about my attendance, but that was of no use. In my SY days now, I give more priority to my client projects & internships (as I learn more by doing than listening). Though there’s 75% mandatory, it is easily adjustable (I’ve gone from 60% to 73% in a week). There’s no professional exam made for BBA DM, how can a student give then? There’s no attendance concession for your internship (college like to make you sit in the class).

C) 12 Skill Credits Mandatory?

Till you graduate from BBA DM, you should have 12 skill credits to get the graduation certificate. Try to collect it most of them during FY & SY. College will take you to social activity, introduce courses, take part in competitions, etc. to collect it soon. Get all your certificates in a drive to show at the end of TY to calculate everything.

D) Railway Concession?

This facility is crucial to me as I live in Badlapur, Maharashtra (in Thane district) so it takes almost 2 hours to reach college. In my FY I utilised this well with 1st class pass for 50% concession.

In SY the concession won’t help you anyway, they assign Tuesday (for BBA DM) to collect passes, there are so many excuses the person gives. At the end, college don’t want to take effort for you to coordinate with the Railway office and get it processed fast.

So for SY students atleast for the 1st month, you can get your pass on UTS. From 2nd month you can continue for the quarterly pass from the concession form you had taken.

E) New Faculty or Old Faculty?

Mostly the faculty will be the same as you had in FY. Just a few change in 1-2 subjects who has some experience, but don’t rely on them. Internship & client projects on ground working will give you massive learnings than daily lecture.

As I’m writing on 9th July 2024, a few days we’ve online lectures due to rain issues. If you’re living far from college (atleast 80-90 KM away), in monsoon choose safety over lecture attendance. Though you may have other options to travel, you can’t tell the changing weather. College sometimes get the notification in the morning until then long distance students are already left for their daily lectures. So be close to your coordinator for the rain related updates.

If your internship is distance from Pillai College, it should have the faciility of work from home in extreme monsoon. My internship is in Andheri Chakala, so I’ve the fortunate employer to give me all the required adjustments.

Single message for SY students, this is the year where you see the magic of your career, avoid the romantic relationship, unnecessary habits, hanging with friends, etc. World is changing very fast, be highly dynamic & massive action taker on your skills.

From here starts my FY in BBA DM review:

Let’s start with the internship & placement offers…

Internship opportunities available with Pillai College:

a) Beginner students in DM need to learn initially and master 1 skill to gain desired internship (on or off campus] Don’t work in the NGOs internship offerd by colleges that’d take a lot of your time and least learning. Instead find a better internship through Linkedin /internshala (try to work at less stipend) IIDE offers an internship of a few weeks for doing a few tasks with training that’d help beginners.
b) For intermediate students in DM, they can get side projects or clients on LinkedIn
More internships will be offered by college in 2nd year.
 
This was the Digital Indoor Campus Map created by me, Aditya Iyer, Vineet Singh & Rafiq Shaikh (Leon Mendes was our supporting staff)
Pillai College Digital Indoor Campus Map created by BBA DM batch students (Aditya, Vineet, Shreyas & Rafiq)
 
This was the last lecture of Commercial Designing subject of Priyanka Jadhav mam. On this day we were playing blocks w.r.t. matching colors & creating different structures:
FY BBA Digital Marketing 2024 batch at Pillai College New panvel
FY BBA Digital Marketing 2024 batch at Pillai College New panvel
FY BBA Digital Marketing 2024 batch at Pillai College New panvel
FY BBA Digital Marketing 2024 batch at Pillai College New panvel

Overall experience with campus life, focusing on social aspects, club involvement, and the infrastructure provided?

a) I travel from Badlapur to New Panvel (total of 4 hours/day) so I wasn’t involved in any clubs or events. Technical events like Kavach Hackathon & Alegria tech fest happened. In food fest if you’re setting up your food stall, you can execute your marketing skills to attract audience and make enough profit.
b) No need to read any book (course is highly practical and online resources are many). Projector with a camera to record the entire lecture that gets uploaded on IIDE bookmarks (this is of no use). Even though the offline lecture gets recorded by IIDE it doesn’t have any sound clarity and visiblity so better attend offline lectures & interact lively.
c) Students can charge their laptops on their desk but need to use thier own hotspots as college wifi doesn’t work.
IIDE gives you a personal domain & hosting with IIDE’s extension to practice WordPress
 
 
 
 

More details on the fee structure and the availability of scholarships, financial assistance, or campus employment opportunities?

a) The complete fee BBA DM course didn’t have any scholarships (neither at MahaDBT nor at National Scholarship Portal) even if I had got good marks in SC category.
b) Me & my parents visited Mantralaya (CSMT) in the Social Justice department many times (through references) but those executives told that Pillai College hasn’t mapped this course. As it is an autonomous college, University of Mumbai doesn’t want private colleges to charge so much fees for BBADM as a result they’re not granting any scholarship for this course, still Pillai College is trying to avail scholarship and will be informed students soon.
c) Students can apply in MahaDBT selecting plain BBA course and also try for regional NGOs (Eklavya India, Guruji Foundation, Mudita Alliance, Deepstambh Foundation, Vidyadan Sahayak Mandal, etc.) in Maharashtra who helps in securing scholarships with required evidence
 
 
IIDE bookmarks interface
 

Rating the course curriculum in terms of relevance and comprehensiveness?

a) Already I was aware of all the subjects in DM, the curriculum is highly practical (students need to bring laptops daily means whenever DM lectures are there) IIDE is the mediator between students & Pillai college.
b) IIDE takes care of the assignments, case studies, activities submission on IIDE bookmark and feedback is provided to each student. Sometimes IIDE doesn’t provide the faculties that have the required skills/experience (especially for subjects like Google ads & SEO) In such cases student’s overall feedback help them to bring a better one.
c) In my first year (started from June 2023) I had Sem 1 & 2 with two cumulative assessments (very easy to score) and compulsory 2 skill credit courses (based on your choice) here you need to pay additional amount to college. I prefer to choose soft skills & public speaking. For a beginner in Digital Marketing, one can learn a lot with faculty’s feedback on his/her work. For an expert in DM, one can do thier side projects easily.
 
 
 

Admission process? Cut-off , student’s ranking, etc.

a) The course is eligible for anyone securing minimum 60% in any stream in your 12th class. Students need to visit the college, take the brochure of BBA Digital Marketing and follow the online admission process as told by Pillai College admission team. As BBA Digital Marketing course was newly introduced in 2023 at Pillai College so there wasn’t any tough competition in selection of students.
b) If you’re little late in taking the admission for BBA DM, you might fall into the donation trap (so have little connections build before). Reservation & scholarship is only for Malyanam students, don’t know why they’re not providing to Maharashtrian of other states students.
c) BBA DM is so new course that is is not available on MahaDBT/National Scholarship Portal as it is a autonomous college so University of Mumbai isn’t providing the fee structure that is necessary for further scholarship process.
Parents can request a 1 month extra period (till July or August) to pay the total fees.
 
 
 
 
 

Talking About IIDE In More Detail:

IIDE has partnered with different colleges in India to provide Digital Marketing (DM) or Digital Business (DB) education. IIDE has its own professors and the college has some extra subjects (maths, professional communication, yoga, HRM, Economics) with DM subjects.
 
 
IIDE Professors: Most of the IIDE professors have industry experience in ecom, agency operations, coding, etc. IIDE is flexible to receive feedback and change prof.
 
However, few of the professors aren’t so professional in their field. For e.g. subject like Google ads & Google sheets could be taught very indepth. Those who’re learning DM for the first time will find these professors helpful but the intermediate students will need a highly PRO person in his/her subject which IIDE didn’t provided.
 
Curriculum: It matches current industry requirements. In 1st Sem we had Google sheets, marketing fundaments, HTML & CSS and analytics. In 2nd Sem we had commercial designing, wordpress development, SEO & blogging, and Google ads.
 
Other campus subjects like professional communication, statistics, and economics compliment the DM subjects. It was must for us to bring laptops daily, IIDE also conducts in-person masterclasses on DM subjects those are free to attend by college students.
 
During the skill credit course period during Diwali Vacation, IIDE conducted short-term course (₹3500) – Social Media Marketing at Pillai College of 15 days which had too basic knowledge and nothing in-depth of any social media platform. Instead you could buy a specific social media course like LinkedIn Growth Hacking or Twitter Growth from GrowthSchool at less price and indepth practical explanation.
 
IIDE has different bookmark portal for assignments & case studies uploading. Grad students can find the case studies done by their senior on IIDE web page to take insights from.
 
IIDE had arranged a small IIDE campus tour to attend ORM masterclass, meet other professors & placement orientation lecture.
 
Regular presentations & class activities are conducted to make you speak and jel with your peers on any given topic.
 
 
Placements: As we’re in FY a few internships from college was offered but that was not directly related to DM. IIDE has a mandatory internship scheduled in the Feb 2024 of 20 days (2 hours/day) with some assignments & feeedback. You get a LOE after completion of all tasks from IIDE.
 
I had done these tasks before, so it was easy for me. But for a beginner, he/she might need to practice more & experiment to get good results.
 
You could start pursuing internship in the FY (apart from what college offers) if your skills & internship requirements matches. Don’t worry much about the stipend initially, especially in DM where things change fast. When you show what you can do in your specialised area and become the only person on this planet to do a task that’s when you become super valuable.
 
Overall a good choice for beginner in Digital Marketing to choose Pillai College or any other college with BBA in Digital Marketing or Digital Business degree.
 
This review will be updated in my 2nd year of BBA DM at Pillai’s campus so you get clarity which degree or sujbects to pursue
Roller Coaster GA Metrics In India’s Ed-Tech Niche

Roller Coaster GA Metrics In India’s Ed-Tech Niche

Here I’ll be sharing the experience we had running Google ads & YouTube promotions for an educational academy mentoring about NISM (a financial exam in India made mandatory by SEBI for most finance professions & students)
YouTube sponsored video is the most recent feature launched in late 2023.
 
We’ll break down how each objective worked for us at a very affordable price with a suitable bidding strategy.
 

Google Ads Breakdown (app promo – search, discovery, display, Google Play)

In the overview tab of the campaign: In 7-9 days we got 42K impressions and 3.2K clicks.
Google ads in education sector
Google ads viewing duration for a financial educational academy
The graph showed some inconsistency due to pausing the campaign for 2 days. As it was the first time running Google ads for this academy so, Google is still collecting the historical data from the website and app inaction by placing the tags from GA4.
Google ad preview of a financial educational academy Google ad preview of a financial educational academy
This was the exact ad preview and different versions of it.
Though it showed so many clicks, the average downloads were 6-8 each day. It would have increased if we continued for a week.
 
As this app promo was running all over India especially the Uttar Pradesh region had the most downloads & impressions. So the quality of downloads needs to improve, the longer the app promo runs the more we can filter out the nontarget group
Even though we added all types of assets (image, video & cover photos), display networks on mobile phones gained maximum share.
 
We purposely inserted a long YouTube video to gain a high viewing duration for the most demandable course.
 
Here are some screenshots of other metrics.
 
 location of audience who interacted with the Google ad
 
 

Coming To YouTube Promotions (currently in Beta Stage):

YouTube video sponsored results YouTube video sponsored results
 
If you see on YouTube Studio, it is still in the beta stage. However, if you advertise from GooglemyBusiness your YouTube video can be promoted and will be reflected on Google ads dashboard.
 
YouTube promotions was also the first time we tried it. You get to see more specific metrics on YouTube Studio analytics than ads dashboard.
Motive behind running YT video promo was to gain more reach and let our audience know about our YouTube channel (which has just crossed 1000 subscribers)
 
We were getting good views on each video with high viewing duration but the downloads weren’t so effective compared to the budget.
I think, we still need to understand YouTube promotion little in depth. It is a good tool for increasing the reach of already trending videos on your channel.
So, trying a combination of both app promo and YT video promo is a good move.

Updated Views On 21st Jan 2024: 

app promotion & search campaign google ads results in education sector
After a gap of 7-8 days, we observed our campaign and got below-average results (as seen in the below graph).
Conversions refers to app downloads and compared to the budget and frequent changes we were making, the conversions are quite low. We tested a lot of things in less time:
a) Stopped YT video promotions (as they were just getting us views but didn’t get much conversions)
b) Focussed on promoting only our signature course and removed the other course creatives that were performing less
c) Started search ad campaign with the promotion of our best-selling course with site links to detailed financial articles.
So the overall budget is increased to ₹480/day
We also tried uploading a student database from an external site but that didn’t work for us. As Google targets the desired audience very well with the given interest areas.

The main problem we were facing in the app promotions campaign was many irrelevant audiences was downloading our application and few of them have downloaded by mistake. So the sales team needs to do a lot of filtration and segmentation of prospects .
As I get more insights from the website search campaign and the other app promotion campaign, I’ll update the same in this blog.
(this article will get updated regularly as I get more insights, I’ll be sharing with you all)
Graphy V/S Classplus – Which Can Become Your Marketing Partner?

Graphy V/S Classplus – Which Can Become Your Marketing Partner?

There has been a lot of ed-tech boom in India (as India is a very serious country in terms of education). So, Classplus and Graphy by Unacademy are revolutionizing this sector in their own ways.
Here, you as an educator will get a clear idea of which platform will be the best for marketing your courses & programs. We won’t cover the other factors like pricing, video quality, etc. Let’s dive in from my favourite channel…

email sent from Classplus campaign feature

 

( For Classplus) Email & SMS Marketing: There’s a default email template that can be used with little customization in the copy (change of cover image, logo, and footer). SMS are premade as per the agenda (thank you message or success/feedback/offer messages) you can only customize the SMS copy if you’re a registered entity under TRAI guidelines.
 
welcome email sent from Graphy Campaign features
(For Graphy) There are premade (non-customizable) email templates as per the user action that can be run on automation. Here’s the list of actions users could do and the automated emails are sent to them. Many times we’ve kept it switched off because of ineffective copy and our client’s audience doesn’t see emails. Use this email feature as per how frequently your audience checks emails
Here’s my recently published book on Email Marketing to go through (guaranteed steps for entering into the primary tab): https://amzn.eu/d/hQXQqI1
email marketing book by Shreyas Karade
For Graphy, to send SMS, you’ve to register as an entity and follow the TRAI guidelines
 
 

 

(For Classplus) Marketing & Feedback Support: Classplus has a dedicated team to guide educators about their YouTube channel growth (insights on thumbnails, captions, design, and picking demandable video topics). Response time after scheduling the call is under 15 minutes, the growth manager of Classplus gives interesting insights by focusing on specific instructions to get the results right away.
Classplus introduces the educators to their whole team 1-on-1 and stays very closely connected giving maximum support.
Updating on 5th January 2023: Classplus support systems have become weak for some time (not just technically but also guiding the educators about personalised recommendations on educator’s channel, introducing too many terms and conditions, expensive website restructuring fee, etc.)
 
(For Graphy) Graphy doesn’t give a dedicated growth manager to 
educators neither their response time is quick.
 

YouTUbe updates by Classplus

(For Classplus) Educator’s Dashboard: Classplus has a dynamic dashboard containing different updates YouTube makes each day to make the changes in YouTube’s marketing approach. It releases creative infographics to make it easy for educators to understand how YouTube works. Specifically, Classplus have picked YouTube as student’s ideal studying platform is YouTube that has all the features to help students excel
 
(For Graphy) Graphy doesn’t give regular updates on any social media platform. Even in the analytics section, Graphy doesn’t give numbers for all the platforms to track the data which makes it difficult for the marketing team to schedule future campaigns.
 
(For Classplus) Get Own Brand Ambassador: Sourav Ganguly can become your brand ambassador to promote your ed-tech brand. It is covered in the ClassPlus plan, you just need to give your details to start the influence of Ganguly sir.
For one of our client, we haven’t used this feature because if the mentorship is unique and if the prof. is available for students’ doubts, word of mouth works really well for us.
Though an influencer will get us certain reach, only till a certain period
 
(For Graphy) Graphy doesn’t have such a feature (influencer marketing). Because Graphy isn’t an Indian company and it needs to have a very good idea of the Indian market of what marketing features to introduce first. On the other side Classplus founders have spent years in the Indian edtech market, so they’ve having a good edge over Graphy.
follow up leads status in Classplus dashboard
 
(For Classplus) Follow-Up System: Classplus gives a detailed list of users as per the lead status and what actions they took to follow up with them accordingly. It updates on real time so if there’s a new course launch or content updation to the existing courses, it gives specific user insights to contact them as per priority.
 
(For Graphy) Graphy doesn’t give such detailed reports of users for follow-up.
 
classplus GeoReports
(For Classplus) GeoReports: Classplus gives an interesting report based on the following criteria. So if the educator sells the courses only in India. The state, city & area-wise traffic division can see based on what criteria we’ve selected. 

 Course Viewers
 Transacting Students
 Avg. Selling Price
 Revenue
 Potential Growth
 AI-Powered Leads
 Student Sign-ups
Graphy by Unacademy analytics view Graphy by Unacademy analytics view

 

(For Graphy) Graphy also has a unique analytics view as seen above. We can divide the traffic based on their learning time, unique visitors, session duration, bounce rate, etc. city, state & country-wise. We could also see other details like browsers, referrers, and which campaign or media attracted those viewers.
(For Classplus) Affiliates & Promo Code System: Classplus doesn’t have much facilities for a referral code and for affiliate marketing.
Graphy has a dedicated affiliate members panel to communicate with affiliates. There’re different terms & conditions creators can put for affiliates. There’s a section for token to refer back to other students. Using these tokens students can purchase thier desired courses. Graphy gets an edge here
service providers by Classplus
 
Classplus cares for educators marketing knowledge, so regular sessions on different topics (YouTube SEO, case study breakdown, talk with brand owners, etc.) You can vote publically to choose the desired webinar/seminar topic.
Classplus also supports other marketing service providers to whom educators can take quotes and compare these firms with each other (authorised by Classplus)
 
 
We’ve not discovered blogs yet, as the audience of our clients is more interested into interactive learning. Still you can compare the blogging features on both of these platforms and let me know your experience in the comment section.
 
Classplus Partner
 

Thank you for giving your valuable time 🙏🏻
5 Highly Engaging Diwali Email Messages + Reminder Emails Format To Hit Maximum Revenue

5 Highly Engaging Diwali Email Messages + Reminder Emails Format To Hit Maximum Revenue

In this article, you’ll get an idea of how to create customised Diwali Celebrations emails specifically for the Indian audience who spends a big amount in the Diwali season and you as a business owner/marketer of any company need to grab this chance to launch interesting offers and gain highest engagement on each email sent in the Diwali season.

I’ve created email message for each type of businesses, so have a detailed look at them and put any of your query in the comments section.

 

email from bank wishing Happy Diwali

 

institution's email wishing Happy Diwali

 

investment firm email wishing Happy Diwali

 

e-commerce email for Diwali season

 

Travel agency email for Diwali season

How To Send Gentle Reminder Emails In The Above Niches?

Sample 1:

For E-commerce:

 
Hey Shreyas,
 
We’ve found more varieties in your product’s wishlist in the beauty & skin care section.
 
Especially for Diwali, we’re refilling our stock 89 times in a day from Assam and West Bengal cities due to the natural ingredients this region has got.
 
Here’re the reviews of people who’ve ordered last week:
 
Want to know thier exact shopping experience with us? Click here to post your question on the Amazon (e-commerce name) community and gain ultimate certainty (a small reward hidden after you post your question)
 
[In this email, we can motivate the buyer to post his/her objections in the app/web community and ask directly the regular buyers to gain trust]

Sample 2:

For Banks [to motivate the reader to check out financial services like mutual funds]

 
Dear Shreyas,
 
More than 10948 families became financially secure (here are their stories) in FY 2022 and the number continues to grow.
 
The value of family is understood when the festive season comes closer, where each day is filled with joy, togetherness, celebration and strengthening the relationships among each other.
 
HDFC Bank always ensures that each customer experiences financial stability without going under any kind of financial turmoil.
 
We’ve wisely picked 3 Mutual Fund Growth Plans designed for your needs that’ll leave your future generation financially stress-free
 
[List out here the 3 Mutual Fund Growth Plans]
 
==> Consult Your Nearest Mutual Fund Advisor <==

Sample 3:

For Travel Agencies:

 
Winter Vacation With Your Family Still Pending?
 
How many times have you planned for a family trip in winter? But haven’t yet completed it because of tight work schedules
 
As per your recent travel destination selection, we’ve picked 3 winter tours with family:
 
[List out here the 3 Travel Tour Packages]
 
Confused about which would be the best suitable? Answer this travel questionnaire to let us help you pick the most beautiful destination that would make your festive holidays super enjoyable

Sample 4: For Colleges & Universities

 
Hey Shreyas,
 
Diwali Festival signifies the celebration of the victory of good over evil when Lord Ram, Laxmana and Sita Devi return to Ayodhya.
 
Likewise, when King Ravana was defeated for his wrongdoings. There are certain academic mistakes made in your early career that need good guidance to set your career on the right path.
 
871+ students fixed their career paths under the guidance of IIT faculty to help students suggest the right course that has market demand.
 
==>Have A 15 Mins Talk With IIT Faculty Members<==

Which audience group is active at which time?

  • Especially corporates are active in the afternoon when meeting & work isn’t more
Students are mostly active in the morning & late at night to check their emails
Extra Valuables: 
  • Get your e-mail design with the message of the email copy and related to the Diwali celebration
  • Make your email hyper personalize and increase the frequency by following all the email compliance rules to hit the lowest spam rate
  • Brainstorm with your team of which dates & email sequence will be suitable for your email list
  • Get inspiration from other brand email promoting the Diwali offers to get more creative ideas
  • Customize emails as per the buyer’s action and don’t give fake scarcity.
Let me know how the above emails work for you!
 
Thank you for reading so far 🙏🏻
Which Form Of Content Can Give Massive Growth In A Few Years?

Which Form Of Content Can Give Massive Growth In A Few Years?

Nowadays, Tik Tok is trying to be YouTube for more engaging content and Youtube is trying to be TikTok by introducing shorts in their new section. 

Most of you might stress more on short videos of 1-2 mins to get more traction. However, the more serious audience & people who genuinely trust & respect you are ready to watch any length of video whether it be a 2 Day Mastermind or a 3-hour workshop.

Shorts breaks the attention by another short & people sometimes can’t get your actual message. In a long video, they are in your universe for at least 15 mins & that’s the chance you’ve to give value they never got anywhere else & in the end encourage them to join your tribe.

Let’s now compare the performance of shorts & interactive videos!

𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗳 𝗔 𝟮𝟬 𝗦𝗲𝗰𝗼𝗻𝗱𝘀 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗦𝗵𝗼𝗿𝘁 𝗩𝗦 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗢𝗳 𝟯𝟬 𝗠𝗶𝗻𝘀

What happens when you post a 30-40 mins detailed explanation video?

Either it’ll get a few thousand views or get a few lakh views (when you have a million subscribers)

People today are very skeptical, they want the content or the value to be introduced in a few mins and not in a long video to understand things fundamentally.

You must have seen the comedy video of 13 mins is having more views than an interactive session of 20-30 mins.

This is not gonna be fruitful for the audience. If you invest half an hour watching something valuable or life-changing, it’s equal to 15-20 Youtube shorts where you need to scroll every time and an ad comes after every 3 mins.

People who are watching an interactive podcast/video for 40 mins are more focused and understand things deeper than the rest of the audience. That’s when a deep connection is built between the content creator & the consumer and so the creator can able to have an impact on the right people.

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝗱𝗲𝗲𝗽𝗹𝘆 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗼𝗿 𝗷𝘂𝘀𝘁 𝗴𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝗶𝗻𝘀𝘁𝗮𝗻𝘁 𝗴𝗿𝗮𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻?