Roller Coaster GA Metrics In India’s Ed-Tech Niche
Google Ads Breakdown (app promo – search, discovery, display, Google Play)
Coming To YouTube Promotions (currently in Beta Stage):
Updated Views On 21st Jan 2024:
So the overall budget is increased to ₹480/day
The main problem we were facing in the app promotions campaign was many irrelevant audiences was downloading our application and few of them have downloaded by mistake. So the sales team needs to do a lot of filtration and segmentation of prospects .
Graphy V/S Classplus – Which Can Become Your Marketing Partner?
Thank you for giving your valuable time 🙏🏻
5 Highly Engaging Diwali Email Messages + Reminder Emails Format To Hit Maximum Revenue
In this article, you’ll get an idea of how to create customised Diwali Celebrations emails specifically for the Indian audience who spends a big amount in the Diwali season and you as a business owner/marketer of any company need to grab this chance to launch interesting offers and gain highest engagement on each email sent in the Diwali season.
I’ve created email message for each type of businesses, so have a detailed look at them and put any of your query in the comments section.
How To Send Gentle Reminder Emails In The Above Niches?
Sample 1:
For E-commerce:
Hey Shreyas,
We’ve found more varieties in your product’s wishlist in the beauty & skin care section.Especially for Diwali, we’re refilling our stock 89 times in a day from Assam and West Bengal cities due to the natural ingredients this region has got.Here’re the reviews of people who’ve ordered last week:Want to know thier exact shopping experience with us? Click here to post your question on the Amazon (e-commerce name) community and gain ultimate certainty (a small reward hidden after you post your question)
[In this email, we can motivate the buyer to post his/her objections in the app/web community and ask directly the regular buyers to gain trust]
Sample 2:
For Banks [to motivate the reader to check out financial services like mutual funds]
Dear Shreyas,More than 10948 families became financially secure (here are their stories) in FY 2022 and the number continues to grow.The value of family is understood when the festive season comes closer, where each day is filled with joy, togetherness, celebration and strengthening the relationships among each other.HDFC Bank always ensures that each customer experiences financial stability without going under any kind of financial turmoil.We’ve wisely picked 3 Mutual Fund Growth Plans designed for your needs that’ll leave your future generation financially stress-free[List out here the 3 Mutual Fund Growth Plans]
==> Consult Your Nearest Mutual Fund Advisor <==
Sample 3:
For Travel Agencies:
Winter Vacation With Your Family Still Pending?How many times have you planned for a family trip in winter? But haven’t yet completed it because of tight work schedulesAs per your recent travel destination selection, we’ve picked 3 winter tours with family:[List out here the 3 Travel Tour Packages]
Confused about which would be the best suitable? Answer this travel questionnaire to let us help you pick the most beautiful destination that would make your festive holidays super enjoyable
Sample 4: For Colleges & Universities
Hey Shreyas,Diwali Festival signifies the celebration of the victory of good over evil when Lord Ram, Laxmana and Sita Devi return to Ayodhya.Likewise, when King Ravana was defeated for his wrongdoings. There are certain academic mistakes made in your early career that need good guidance to set your career on the right path.871+ students fixed their career paths under the guidance of IIT faculty to help students suggest the right course that has market demand.
==>Have A 15 Mins Talk With IIT Faculty Members<==
Which audience group is active at which time?
- Especially corporates are active in the afternoon when meeting & work isn’t more
- Get your e-mail design with the message of the email copy and related to the Diwali celebration
- Make your email hyper personalize and increase the frequency by following all the email compliance rules to hit the lowest spam rate
- Brainstorm with your team of which dates & email sequence will be suitable for your email list
- Get inspiration from other brand email promoting the Diwali offers to get more creative ideas
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Customize emails as per the buyer’s action and don’t give fake scarcity.
Which Form Of Content Can Give Massive Growth In A Few Years?
Nowadays, Tik Tok is trying to be YouTube for more engaging content and Youtube is trying to be TikTok by introducing shorts in their new section.
Most of you might stress more on short videos of 1-2 mins to get more traction. However, the more serious audience & people who genuinely trust & respect you are ready to watch any length of video whether it be a 2 Day Mastermind or a 3-hour workshop.
Shorts breaks the attention by another short & people sometimes can’t get your actual message. In a long video, they are in your universe for at least 15 mins & that’s the chance you’ve to give value they never got anywhere else & in the end encourage them to join your tribe.
Let’s now compare the performance of shorts & interactive videos!
𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗳 𝗔 𝟮𝟬 𝗦𝗲𝗰𝗼𝗻𝗱𝘀 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗦𝗵𝗼𝗿𝘁 𝗩𝗦 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗢𝗳 𝟯𝟬 𝗠𝗶𝗻𝘀
What happens when you post a 30-40 mins detailed explanation video?
Either it’ll get a few thousand views or get a few lakh views (when you have a million subscribers)
People today are very skeptical, they want the content or the value to be introduced in a few mins and not in a long video to understand things fundamentally.
You must have seen the comedy video of 13 mins is having more views than an interactive session of 20-30 mins.
This is not gonna be fruitful for the audience. If you invest half an hour watching something valuable or life-changing, it’s equal to 15-20 Youtube shorts where you need to scroll every time and an ad comes after every 3 mins.
People who are watching an interactive podcast/video for 40 mins are more focused and understand things deeper than the rest of the audience. That’s when a deep connection is built between the content creator & the consumer and so the creator can able to have an impact on the right people.
𝗔𝗿𝗲 𝘆𝗼𝘂 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝗱𝗲𝗲𝗽𝗹𝘆 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗼𝗿 𝗷𝘂𝘀𝘁 𝗴𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝗶𝗻𝘀𝘁𝗮𝗻𝘁 𝗴𝗿𝗮𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻?
Why Stepping Towards Recession Is The Sign Of Intelligence?
Recession is all over the place, the internet is filled with blog articles increasing people’s fear in their minds about the worst condition of the global economy.
However, today you’ll find a way to keep you stress-free about the recession & add a few extra zeros to your income where others are losing their mind.
Let’s dive in!
Recession For Business Owners & Plan To Overcome:
Everyone in the market belonging to different industries at different roles is saying recession has come & now will stay for a while.
However, there’s always a way to change your growth track to an exponential level by going against the masses.
See the wealthy investors do what others think is crazy in such a situation, ultimately those investors have the third eye to observe what’s waiting for the economy. As a result, they make a lot of money even in an adverse situation.
Billion-dollar businesses are built mostly in recession by killing the fear people live with to add an extra zero in their income. It’s the opportunity for every business owner to solve critical problems which people have been waiting for years. That’s when you’ll have what others don’t.
Best examples – WhatsApp, Bharat Serum Institute (for COVID-19 Vaccine) & many more.
It’s time to upgrade every aspect of business & overcoming the recession by facing it. Every fear is killed by moving toward it, it’s time to dominate the market by doing things differently.
Golden Opportunity For Copywriters/Marketers:
No matter how the market condition is and whether the market is hot or not
The only thing that remains constant is people’s demand, even if they don’t have the money they will arrange it anyhow.
So, the main thing required is EXTRAORDINARY PRODUCT + ALLURING COPY
People have amazing products, they just require the right copywriters who can do the expected work
If you’re a copywriter, have the required skills (proven process before writing the copy, pitching your offer & closing high-end deals) that every business owner needs.
They can easily pay you the desired amount for what they want even if it’s a recession.
𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗴𝗼𝘁 𝘁𝗵𝗲 𝗵𝗶𝗴𝗵𝗹𝘆 𝗱𝗲𝗺𝗮𝗻𝗱𝗲𝗱 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗵𝗮𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀 𝗹𝗶𝗻𝗲𝗱 𝘂𝗽 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂?