Many business owners ask the wrong question…

How do I increase the profit/customer? or Which marketing strategy is the best? Which distribution network to use?

They don’t follow the sequence of the business (which is explained in the next part), neglecting it and jumping to other parts can results in great failure like if your product is not upgraded at that level, your employees are not efficient then scaling in such situation maximizes your loss.

And to avoid this, here’s the sequence of Business Success. If followed step-by-step and constant improvements in the process, the business will grow exponentially. So here’s it:

a) Problem
b) Prospect
c) People
d) Product
e) Pricing & Positioning
f) Process & Performance
g) Profit
h) Purpose

a) Problem: Spend most of your time researching the visible and invisible problems of customers. Experience every step that customer follows while using your product. Talk with them, take a survey, and solve first the burning problems of your customers. Also, see who is solving those problems and how you’re solving them differently. It can be incremental or disruptive progress.

b) Prospect: Get your buyer persona on a paper. His age, interests, income, buying behavior, occupation, and everything. This will help you to launch the product according to him.

c) People: Here people means your team members. Get suggestions from them about the product, various services, and their experiences of products in the market. After taking view from everyone, take a wise decision to make the product and build the authority before launching.

d) Product: By discussing your ideas with your team and insights from the market. Launch your product accordingly and work on the immediate response of customers whatever they say. You can build a prototype to test and then launch a final product.

e) Pricing & Positioning: This step involves pricing your services and positioning them at the right place, not before nor after the correct time. Becuae identifying the market trends and taking steps accordingly can benefit you a lot.

f) Process & performance: Before moving this step, just make sure your previous process is going smoothly and solving your customer’s problem mentally. Reverse engineering is essential before moving ahead. Unnecessary scaling leads to high losses.

g) Profit: In this step, you have scaled and your business is doing fine and scaling slowly and gaining enough profits. Profit can be invested back into or into other activities like new product line, efficient training or distribution network, it’s up to you.

h) Purpose: Lastly, your WHY of the business should be clear because at the end you need to have some purpose to make all your goals align and give a direction to the company’s success. For example, Disney’s purpose is: ‘The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world’s premier entertainment company.” So, define a clear purpose and centralize all your efforts to it.

Business never needs major investment to start, it can start from Rs 20,00 as well. Because in today’s age you have everything like social media, experiences of a successful entrepreneur, you can leverage them and start your business with them or take help from them. For more info just hit me an email ( which you can find above) 

This sequence is used by many successful businesses and you’ll never face failure in any business model by following this sequence. Thanks for reading my article and best wishes to you ahead!

Bootstrapping a business in the sense – taking control of your business 100% in your hand. Many people would prefer to have investors and VCs for starting a business but remember a business initially needs your time, not your money. To have full freedom, be self-dependent, and build a long-term business. Bootstrapped is important.

In the case of investors, it takes time to grow the business, and investors want short-term growth but sometimes a new start-up fails to do. This fails majority of the startups. So, here’re the guaranteed steps to bootstrap a business and examples of successful founders.

Golden Steps for a Successful Bootstrapped Business

1) Choosing your expertise- When you choose a business, be passionate in your area and become a master at it. Without that, you can not solve the burning problems of the customers within your business. So, be the master of one of your passionate fields.

2) Read reviews and ratings of other brands- Make sure you read every product review & ratings of your competitors on different platforms. Implement the same experience in your business but improve the negative experiences to gain a large audience. Appoint a specific team to work on your action plan. Kent RO identified that India is suffering from unsafe water and penetrated the market slowly.

3) Build alliances with your supplier/creditor- If you have a product idea but don’t have enough resources like machinery, raw material, etc. then give extra commissions to the credit or service provider. Doing this, offer a credit period of 6-8 months, as in that period you can gain customers and your business can get started. You need to have negotiation & closing skills for this and it can be started with little to no money. 

4) Funding – Take funds from your family friends, or mentors. You can work at freelancing sites and earn a second income to reinvest. But that work should contribute to your business. In this way, funds will be arranged for your business. Don’t take loans from banks.

5) Be very Frugal – You need to be frugal in your initial stage, when Elon Musk started his Tesla company, they were cutting the cost at the max level. So, hire people on a work basis, set up a simple office than a home to feel like you’re working, and minimize the cost at every step possible.

6) Leverage your Social network- Animoto started their journey through LinkedIn, their CEO was posting regular videos on meeting with clients or success of venture on social networks. That gain traction and traffic was attracted with little to no money. It also creates your brand identity as people like people not the logo of your brand.

7) Wear many hats- Initially, you’ve to take every work possible in, as you don’t have enough funds so you should do content writing, marketing, sales, and hiring, etc. When you have enough revenue, you can hire skilled people to scale further.

8) Skyrocket your sales – As you can’t live for many days like this, instead you need to make J-curve in your business. For that, you need excellent marketing skills, constant follow-up with referrals, and collaborating with other brands if possible.

Reaching the top, every month must be your goal then you can become successful in 4-5 years.

Examples of Successful Bootstrapped Founders:

1) IIDE (Indian Institute of Digital Education) – It’s the Digital marketing institute of India which specializes in every aspect. Trainers from top brands and business owners deliver their experiences, learnings, and secrets to the students. It’s also been awarded the No. 1 Institute of Digital Marketing. Karan Shah has build his business in 2016 from a very low level and made it successful in different countries.

2) Bada Business – Bada Business is an initiative by Dr. Vivek Bindra which focusses on giving highly affordable business content with action plans. Billionaire professors teach here and it’s more than an MBA level program with a cost of less than 1 lakh. Their vision is to make India No. 1 in entrepreneurship.

3) Kent RO – Kent RO was started by the savings of Dr. Mahesh Gupta and they try to sell their products directly by demonstrating to customers and getting the actual benefits. Few machines were sold and people started to like their product as they were solving their drinking problem and making a healthier life with a one-time investment. It was totally started with low investment and now they’ve reached massive revenue of 500+cr with their amazing brand authority in the market.

I hope the above steps and examples will help you to start your own business with your money and enjoy total freedom. Comment below which steps you’re using and some amazing thoughts and suggestions, I am always to hear from you!

Thank you for reading my article!

The word Position means in which area does your brand stands within the industry. Before coming to the topic (positioning). Let’s discuss some main points which you need to consider.

What change are you going to make? Do you want to change your manufacturing process and make it easy for people to buy your products or do you want to encourage the importance of Ayurvedic to be healthy? Define your change.

Whom you are going to change? Select the specific audience with similar psychographics and telling stories that relate to your brand. Your audience should tell similar stories that make them together and differs from others.

How Positioning can make Massive Growth in your business?

Positioning your brand means in which area are you standing in your industry irrespective of the competition. Here, competition doesn’t matter, I will tell you why. Maruti Suzuki cars are known for a low price and high quality, it’s a family car. Whereas, Tesla is known for highest security and environment friendly. So, when you think of buying a car that doesn’t harm the environment it will be Tesla. And buying a great car for your family with a low budget it will be Maruti Suzuki.

So, you can position your brand in terms of safety, best service, largest franchise, or fast delivery.

What type of story does your audience tell to themselves?

Understand your audience’s behaviour and see what type of story they tell and make them together. This will help you to position your brand based on those stories. If your audience wants to feel secure, well-treated, or have a memorable experience from your service, you should give them the experience that they want.

Make your story a hook- Tell the people how you are going to make the change happen and be different from others. Be passionate about your work because you are not just seeing the personal benefit but also the benefit of society. Create tension in the market by ensuring the highest security, elegant design, or your unique value. And when they see no alternatives, it will create a forward motion and the more people you attract.

Encourage Affiliation- Instead of being dominant in the market, make a community and educate them. Start with small, by building relationships and then after adding enough value. They will become your loyal customer and promote you everywhere. You can incentivize them, conduct contests, and help them to achieve what they want.

You will Reach the Right People

By telling the stories that your audience wants to hear, you will attract a lot more. If one strategy didn’t work try another and keep experimenting. If your brand is strong enough and has trust, you don’t need to spend much on advertising. But to gain initial trust and attention you can spend more on advertising but here also frequency matters. Run your ads until people get your message.

Make your online presence and be specific in your niche. So, that when people search you on the web, you rank no.1. One more thing to remember is starting with the small market and winning your true fans from this market. These true fans will be like your loyal customer who will buy your high-margin products and make you enough profit. After winning this audience you can apply the same steps for a big market and expand further.

But how you will know that your product is worth buying. The public will tell you by spreading your word, making it remarkable, and move your mission ahead.

Build Your Own Tribe

To lead a tribe don’t be a commander instead first be like them. Do what they do, feel alike, and make them feel that you are not different from them. They also can achieve what you have achieved. And now give them a call to action to start something that they want.

Don’t use the tribe for your aims instead be with them and understands their fears and goals and help them to achieve. Be committed to them forever because they are waiting for such people who commit to us. If you stay long with your tribe and nurture them consistently you will earn a lot than others.

I hope you have understood something about positioning and people. Share your thoughts on which area you are going to position yourself. Thank you for reading my article!

COVID-19 has impacted many businesses due to changes in demand for different goods and services. But still, some businesses have survived. In this post I will tell you, which businesses have survived and the reason behind them. So, let’s discuss this in detail.

Why some businesses have survived?

Businesses that have survived are well-established companies and have strong authority in the market. Companies on which people trust and provide value to people can get a breakthrough in this environment.

But what was special in these companies? Their goods & services are having demand in the market even in this pandemic. So, services like transport, insurance, health care, electronic goods and online learning, etc. will continue their supply in the market. Businesses with insurance policies taken and a good backup system can also survive and make further growth.

Which Businesses could survive in this pandemic?

Insurance Companies- There is a huge demand for insurance policies. As COVID has taught everyone that anything can happen anytime so, insurance is a must. More people are taking insurance policies to secure their future and plan properly. This industry has given significant growth.

Health Care industry- People will require medical facilities all time. They are taking care of their health by enrolling in different fitness programs and vaccinating themselves. So, hospitals, chemical companies producing raw materials, and startups like Practo will definitely grow massively.

E-learning Platform- Learning is shifted from offline to online. Many students can take admissions abroad and study online. Webinars, workshops, and online programs are having huge demand as everyone can learn from their home with minimal investment.

Digital Marketing- Digital marketing is another booming industry. Companies are demanding digital marketers, copywriters, and coaches for their online presence. Now, with this digitalization more services will be added. So, people with this skill can earn high or they can expand their services.

Online Shopping- E-commerce industry like Amazon and Flipkart have increased their sales during pandemics. People are preferring to buy online for discounts, easy processes, and a variety of choices. So, e-commerce will continue to grow in the future as well.

Mutual Funds and Share market- As in this pandemic and in the future, there is a great opportunity to invest in stocks and mutual funds. So, people have started to trade and buy bonds. Platforms like Upstox and Zerodha tend to grow with the increase in stock investing.

Other Industry- Since people want to hear books and prefer to read e-books so industries such as book publishing platforms like kindle, and audible have made growth. Also, food delivery services and OTT platforms like Netflix and Amazon Prime have a great demand. Work from home has begun so, the freelancing and affiliate industry is growing massively.

Which Opportunities are available for you?

Develop your employee’s skills. Make them adaptive with other skills. Instead of removing them, upgrade their skills and pay them as per their knowledge and skills. If you help them in this situation, they will give their 100% for your company. So, always think of your employees first.

Now, the traditional business will not work in this age that we cannot automate. So, grab digitalization and automate your business. See which type of your product has high demand and focus on improving them. Automation will help you to focus on the main income stream and increase your revenue.

By now, you have understood that anything can happen at any time. So, we should be ready for every situation. Skills like rapidly adopting technology, working on customer feedback, and finding new opportunities in your company are required the most.

Final Words: There will be many such situations coming in the future. We don’t know when and how but we must be ready to face them. So, the above steps and skills will help you anytime.

All the best for your further entrepreneurial journey and Thank you for reading my article!

If you are facing a problem in the selling process then I will tell you some amazing sales strategies that are helpful in this Digital age for any business.

What I will cover in this post:

1. Product Knowledge and Conviction
2. Importance of Relevancy
3. Average Handling Time
4. BANT Sales Technique
5. Starting and Ending Special
6. Don’t let the Leads get Cold
7. Backward and Soft Close Approach
8. Solutions to Your Product and Importance of Visual
9. Avoiding and Confusing the Customer
10. Brand Advocacy and Discount
11. Consumer Research and Service
12. Benefits to Employees and Flexible Payment options
13. Employees Performance, Network, and Guarantees
14. Kill the objection in advance
15. PR Strategy and Generating Passive Income

Product Knowledge and Conviction- You must have a strong conviction and knowledge about your product. If you believe that it can solve the buyer’s problem then you can convince this. But without believing and not having proper knowledge you cannot sell. A clear explanation about your product, its benefits, and features, and what value the product will give to the buyer. This explanation makes the customer purchase the product.

Importance of Relevancy- Just remember the last Facebook or Google ad you have seen. The ad was relevant to your interest and behavior. The same thing matters here, sell things only to those people who want them. People like to customize recommendations and so relevancy matters a lot.

Average Handling Time- Get the average time required to invest in each customer. This will increase your efficiency and saves time. Give training to your employees, listen to their recordings, give them the materials, resources, and proper guidance for selling.

BANT Sales Technique- Bant stands for Budget, Authority, Need, and Timeline. Identify that whether the customer has the budget to buy your product. How big his need is, whether he is the authoritative person and at what time he has to buy the product. This will increase your sales effectiveness and focus on potential customers.

Keep the Starting and Ending Special- Start the meeting with an unusual statement that will make the buyer interested in your product. And end the meeting with a powerful statement to make the customer remember you even after the meeting.

Don’t let the Leads get cold- Nurture your leads regularly, build relationships with them and make a strong communication. Because if you let the leads go cold, it makes it difficult to revive them. So, update them with your quality content and offers.

Customer Service- Take feedbacks from customers. Higher the no. of feedbacks higher will be your chances of improvement. You can take this feedback through a website, survey, polls, or sending emails. Focus on making a promoter for your business. Talk to the customers who have problems related to your brand and give them some benefits to regain. Track how satisfied the customer is and care for them.

Backword Close Approach- In this strategy, when you start the meeting. You don’t start to sell first, start with the background of the product like ask the client to whom this product is suitable or what will be the product’s impact on different businesses. By doing this you will get some referrals and the buyer will also some type of extra benefit. Referrals are important for the business to expand your list.

Soft Close Approach- In soft close, you ask some low-impact questions to customers like do you want more information about this product. This will help you to understand the buyer and you also get a chance to explain the product.

Get Solutions to your Product- Identify the objections of your product that customers tell you like low quality or high price. Get the solutions to such problems and tell this solution in your product explanation. By this, you don’t leave an excuse for the buyer to avoid your product.

Understand the problems, needs, behaviour, and attitude of the buyer to make strong relationships.

Avoid calling the customer for a short period of time. By doing this your customer will automatically come behind you ( as he will think something is missing). Identify the best time to offer your product that the customer needs to invest in you. For example; Sales of Online Courses and workshops have grown massively in lockdown.

Importance of Visual- In the selling process, your vocal and visual matter the most. In vocal, your tone, excitement, voice modulation, and attitude matter the most. And in visual, your body language, impression, and facial expression impact most on the customer.

Confuse the Customer- If you want to sell a product that is difficult to sell. To make it easy recommend the product that you need to sell. And tell the disadvantages of other products, so that the buyer will think that you are recommending the best one to me.

Build your Brand Advocates- Brand advocates are those who will promote your brand everywhere. In this you don’t need many employees and ad expenses, your own customer will bring more customers to you. For this, you need to give consistent value to customers. The higher the brand advocacy ratio better will be the growth of sales.

Consumer Research- In-depth research of customer will make you clear that how the customer is. Take information like shopping habits, his likes & dislikes, profession, goals, lifestyle, attitude, and behavior. This will help you to design your product according to your target audience. By seeing the data you will know the demand for a product and the problem it will solve.

Solved their problems at the first call. Publish the FAQs on your site to solve the common issues. Don’t let the customer wait for your call, solve it immediately.

Discount on Product- a) Loyalty discount: Give a discount to loyal customers who always share their experience with others. Give them the Exclusive membership or an extra benefit.

b) Promotional Discounts- Give this discount at the end of the product use. Offer this during Big events or on Festival days. In these times Buy one Get one Free work well.

c) Volume Discount- This discount is given when anyone purchases products in bulk quantity. In this, the buyer gets at the discounted price and he will again refer you because of the value received. And your brand gets viral.

d) Early Bird Discount- This discount is only for the buyers who are excited about your new products.

e) Flash Sales- This discount is for a limited time period on special occasions like Independence Day. Provide a good discount, set a limited period to create urgency and this would sell your old products. Spread the news at the right place, time, and to the right people.

Discounts of coupons are famous on social media. You can also partner with other brands to give such coupons. But remember, whenever you give any discounts, it should not lower your profit.

Give Benefits to Employees- This technique works when employees work above their capacity. You can give them benefits in the form of the special training program, workshop, bonus on output or time based, and extra commission if they get the big deal. This would encourage them to work better and productivity increases.

Flexible Payment Options- Give many payment options to the customer. If the buyer doesn’t have a credit card, there should be a facility for online payments like UPI, Digital Wallets, EMIs, or Net banking. By giving more options you are solving the buyer’s problem.

Guarantees to Customer- Product or money-back guarantee make the customer feel that they are transacting at zero risks. So, it gives a boost to sales. Guarantee for 30 days, 1 month or 1 year, higher the guarantee higher will be your sales. You can also offer a zero guarantee if your product is good.

Track the Employee Performance- You must see in your CRM tool that how many leads your employees have converted and which are not converted. This will give you an idea of which employee to focus on. Leads are important for business and they should not get wasted. Check your Sales Funnel and employee’s performance to take further action.

Network- Build a strong network for your company. Like build the gap between buyers and suppliers at a single marketplace and this will increase your sales. Uber and Zomato have done this. They have built the gap between the customers and service providers and having a great network.

An additional suggestion I can give you that make use of technology. Without technology, businesses cannot survive. It will help you to manage everything without even worrying about your stock. Today, there are many software such as Marg ERP that can make your business flow smoothly and you can track all the records. This software also gives you behaviour forecasting of your buyer that which item to recommend to your customers based on their purchase.

Kill the objection in advance- List down the objections of your product and make the solutions against these objections. Listen to the genuine opinion of your customer then tell your solutions for the objections. Listen carefully to what problem he is mentioning, acknowledge that then clear all his objections with your solutions. This makes a clear path to buy your product.

PR Strategy- Public relations are a great way to bring traffic to your business. You can use social media by posting relevant content for more participation, make a viral campaign based on your type of business, and invite an influencer for your business. This can attract a new audience, investors, potential clients and increases your brand awareness.

Generating Passive Income- Passive is the best strategy to increase your sales without any extra cost. Make a subscription-based model, own different companies, take royalties on your product. Make sure that this gives you sustainable income, increase & immediate cash flow and you don’t have to manage fully.

These were the amazing sales strategies to maximize your sales. You also need to do a proper competition analysis in the sales process. And use the above strategies to grow your business. I hope you have liked them. Share your thoughts in the comment section and tell me your favourite strategy.

Thank you for reading my article!

If you are just reading the books and not implementing the lessons that it contains, then what’s it use?

Taking immediate action after reading the books is important. Otherwise, you will read a lot and gain knowledge. But the knowledge is useless until you use it. So, in this post, I will tell you some important learnings from the books I have read. You also have to learn, implement and progress.

Below is the list of books I have read:

• Think and Grow Rich- Napoleon Hill
• 6 Sundays A Week Life- Dev Gadhvi
• F.U Money- Dan Lok
• 80% Mindset 20% Skills- Dev Gadhvi
• Rich Dad Poor Dad for Teens- Robert Kiyosaki

Keeping the Right Mindset- Mindset helps you achieve what you want and sometimes gives you more than you expect. A mindset of achieving higher goals keeps you uncomfortable. If you think small, you will achieve less and there is no enjoyment in achieving small things. Before winning the game you need to win yourself.

So, think that everything is possible to do and I have the full potential of achieving my goals.

Live your life to the Fullest- Never compromise with your life. If you don’t like your job just leave it and follow your passion. Because in the long term your work will not feel like work, you will enjoy the process of earning money. Doing a job whole life and just waiting for retirement will not work. Build your business, make passive incomes and let the money work for you.

You should have the freedom to live the life you want. For that, you need to achieve your F.U Money and build your business around your passion.

Financial Knowledge- Having financial knowledge is the need for today’s world. If you make some money, you must know where to invest and make good returns. Knowledge about how money works and how it can work for you is necessary. What is the importance of money and how you can manage it? This can be learned from Rich Dad Poor Dad.

Learning from Failure and taking Further Steps- Failure is good. It shows that you are trying something and making mistakes. If you face failure and learn from it, you will get success. If you make some big mistakes you can tell others and their time will be saved. So, mistakes help you to go further and they benefit others as well.

Investing in your Mind- Your Mind is Your Greatest Asset. Upgrading your mind daily and sharing your learning with others is the best way of learning. Sharing knowledge with others, helps you grow more. Learning new things and using them will make your mind more flexible (find many solutions to one problem). You can achieve your goals at a faster rate. So, Spend like a Beggar but Invest Like a King.

Patience and Courage- Patience is important in life. It defines how long you can wait to get the results. Impatience causes problems and you will lose some golden opportunities. So, in every aspect of life patience plays a crucial role.

Courage to take action and big risks. Have the courage to dream big and choose the road from which very few people have gone. Courage helps you to try different things, follow your passion and think differently than others.

Importance of Personal Brand- Build your personal brand will take some time. By adding enough value and solving others’ problems. It will help you everywhere and you can get paid for your authority in the market.

Building your Self-Confidence – Remember, Communication = Wealth. There are 4 levels of communication; Basic, Professional, and Leader. But there is one more level that is the Influencer. Influencers are highly paid to promote big brands. And to reach that level you need strong communication skills. Communication skills did not come under soft skills, they are the most important in building your brand as well.

Give and Forget- Whatever you have got or have extra with you. You need to give to others who don’t have anything. Don’t expect any returns from them just give and forget. By giving to the world you become a producer and not a consumer. Sharing is caring. The more you give, the more you will have. (I have learned this from Dev Gadhvi)

Be Responsible and take Actions- Being responsible for your actions is important otherwise you will blame others for your mistakes. So, actions are important to achieve the goals but taking responsibility for your success is equally important.

Moderate Yourself- Moderation towards your behavior, habits, and actions is important to ensure that you are going in the right direction or not. See that your every activity contributes something to your goal and you are consistently trying to achieve them. Get your monthly goals and see whether they have been achieved or not. If not, take Massive Actions. This gives you a signal on which area to improve.

Value your Time and Increasing Productivity- Spending your time carelessly will not work. Make your priorities in a day and complete them anyhow. Slot your work in specific time periods and utilize your free time. Time allotted for specific work and working without any distractions will increase your productivity. Make your own rules. For example- No phone calls after 9 pm or No usage of mobile phones during office time.

Health is Wealth- By only being healthy you can enjoy your wealth and live the life you want. Maintain your health by exercising, walking or swimming anything you love to do. Because if your health is poor then you can’t give 100% to achieve your goals.

Follow your passion and let the Money follow you- Doing what you love to do and fulfilling your desires. This can attract money towards you. If you don’t focus on money, you will make a lot of money. Your primary focus should be making your dreams real and taking action. So, money will not be a problem for you.

Associates and Mentors- Choosing the right associates that push you out of your comfort zone and help you achieve what you want. This kind of associate is great for anybody that co-operates and helps each other every time.

Having the right mentor that guides you in the right way and who focuses on increasing your ability. He should have wide knowledge on the subject, be experienced, and genuinely helping others. These are the qualities of good mentors. Mentors help you to achieve your goals in a faster way because of their experience in their field.

Leave a Legacy Behind you- It is not necessary to build a legacy like Mahatma Gandhiji. You can build a legacy in your family, around a small group of people, or in your own country. People should remember you for years and years even after your death. You need to transform other’s life and make a better place to live.

I hope you have understood some important lessons and I am expecting that you will also implement these lessons in your life. And take charge of your life. Picking random books will not help you, read the books related to your goal.

Be a focused learner because earning is hidden in learning. Thank you for reading my article! See you in the next blog post.