Nowadays, Tik Tok is trying to be YouTube for more engaging content and Youtube is trying to be TikTok by introducing shorts in their new section.
Most of you might stress more on short videos of 1-2 mins to get more traction. However, the more serious audience & people who genuinely trust & respect you are ready to watch any length of video whether it be a 2 Day Mastermind or a 3-hour workshop.
Shorts breaks the attention by another short & people sometimes can’t get your actual message. In a long video, they are in your universe for at least 15 mins & that’s the chance you’ve to give value they never got anywhere else & in the end encourage them to join your tribe.
Let’s now compare the performance of shorts & interactive videos!
𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗳 𝗔 𝟮𝟬 𝗦𝗲𝗰𝗼𝗻𝗱𝘀 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗦𝗵𝗼𝗿𝘁 𝗩𝗦 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗢𝗳 𝟯𝟬 𝗠𝗶𝗻𝘀
What happens when you post a 30-40 mins detailed explanation video?
Either it’ll get a few thousand views or get a few lakh views (when you have a million subscribers)
People today are very skeptical, they want the content or the value to be introduced in a few mins and not in a long video to understand things fundamentally.
You must have seen the comedy video of 13 mins is having more views than an interactive session of 20-30 mins.
This is not gonna be fruitful for the audience. If you invest half an hour watching something valuable or life-changing, it’s equal to 15-20 Youtube shorts where you need to scroll every time and an ad comes after every 3 mins.
People who are watching an interactive podcast/video for 40 mins are more focused and understand things deeper than the rest of the audience. That’s when a deep connection is built between the content creator & the consumer and so the creator can able to have an impact on the right people.
𝗔𝗿𝗲 𝘆𝗼𝘂 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝗱𝗲𝗲𝗽𝗹𝘆 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗼𝗿 𝗷𝘂𝘀𝘁 𝗴𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝗶𝗻𝘀𝘁𝗮𝗻𝘁 𝗴𝗿𝗮𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻?