Hidden Ranking Benefits of Google My Business

Hidden Ranking Benefits of Google My Business

Discovering the power of Google My Business

In this article you’ll get the practical reasons of why a GMB account is needed. Not just the bookish answer but realtime data on which you can rely on

how google my business boosts your local SEO

Why Indian Educators Need To Use GoogleMyBusiness?

  • To publish universal updates where the main updates can be published on a real time even in seconds you get the required traffic on your article

 

  • Post photos & videos of your customers & live feedback impact the users’s trust a lot.

 4 benefits of Google My Business

  • Events , consider this as your social media platform adn all yoru engagement can be traced through interactions, numbers.

 

  • Manage multiple franchisees: though there’s a facility to choose different assets groups , keeping teh account separate would help you manage the ownership well. From a SEO view, getting another business asset help as its rankings will transfer to the newly opening business group

 

  • Get more shop/class visits: In India there’ a more important physical visit and see the infra, schedule adn teaching style. To show some institution , it win users trust that there’s offline;

Unique Insights We Received From GMB:

  • Getting the interaction & traffic with doing the least things here when I opened the GMB A/c for my elder sister selling Mehendi service she has been getting some traffic without regular posts just uploading new videos/photos with customised descriptions

 

Refer to these examples:

Which Is The Right Time To Launch Your iOS App Version?

Which Is The Right Time To Launch Your iOS App Version?

Nowadays every edtech has their own app (already created for both type of model – Android & iOS). But for startups with a small team needs to focus on 1 model at a time and win one market to gradually shift to iOS.
 
You can have your own in-house developers or take assistance from 3rd party vendor to outsource most things:
 
•⁠ Sales (digital notification assistant) and follow-up support
•⁠ ⁠Curriculum designer
•⁠ ⁠Personalised chatbot for quick query resolution
•⁠ ⁠Any tech integration with your email marketing tool or promote your educational material (listed on Amazon as paid) can list for discounts
•⁠ ⁠User current status and which course he/she might be interested in is identified too
 
 plan the perfect iOS app launch

When is the right time to shift to an iOS-based app launch?

 
– The point where you’ve 500+ queries from users to have an iOS supported app
– When you see the consumption from the iOS users will be valuable & you’ll touch the cream crowd
– When you want to expand internationally and shifting to iOS somewhat becomes highly important for international audience
 
 

What extra tech responsibilities do you carry with the iOS launch in an ed-tech startup?

– You need to hire a developer who’ll constantly oversee the main operations (codes, design, payment integration, etc.)
– Hiring freelancers would work in this case (however, trust & confidentiality issues need to be resolved with proper documentation)
– Technical knowledge to a non-technical person where few of your team members should have the basic system & configuration knowledge that’ll help in emergencies & in absence of the main developer
 
 right time to shift into iOS - look for this critical signs

Inputs from Full-Stack Developer of GenZDealZ.ai:

– A junior developer always helps in a deployment with the launch of any minor/maor feature to iOS users. If you have a big brand to be onboarded with the event registration flow to be shown, so having another junior developer helps
– Taking assistance from AI, if your startup is NVIDIA incepted, there’re many complimentary services it offers with good training to train your team to automate most tasks. You get many key insights & feedback to quickly the efficiency
 
 

Alternative to Not Shifting to iOS

– Geting a website (responsive to iOS & Android) to accommodate users on the same digital presence to make login & engagement easy on 1 platform
– Create a separate payment form for transactions & a HTML/CSS page to showcase only your products /services
– Leverage third party platform with extensions (graphy, canva, etc)
Why YouTube Wants You to Leverage This 8 Features

Why YouTube Wants You to Leverage This 8 Features

In today’s article, you’ll get to know the hidden boosters YouTube has installed in different places and how you can leverage them the best to increase overall subscribers (by showing you example of one of our clients – DigitalChefHub)
 
Fact about YouTube channel translation

YouTube community:

The most powerful content section YT has built to attract new subscribers. I’ll show you some trends about how different post combinations perform at different times and how much quality to maintain while posting
 
For DigitalChefHub YT channel (one of our client’s projects): We’ve been consistently getting 40+ likes with few comments. It got suddenly increased when we introduced kitchen costing
DigitalChefHub YouTube community DigitalChefHub YouTube community DigitalChefHub YouTube community
 
So the higher the frequency – the more clarity you’ll gain for knowing the topic to focus on
 
 
 

Commenting to genuine subscriber:

For edtech, the students are specific to their query and are highly intellectual. If you feel they need more guidance, directly paste the course link for direct purchase (with a Buy Now CTA).
For DigitalChefHub audience, chefs & hospitality students don’t have high academic grades but has strong practical knowledge & skills, so telling a buy-now CTA was required
 
 

Changing the cover image frequently:

You may think cover image is what most people may ignore on. This is the best place to showcase your entire offerings in 1 image (it may be 1 single power line, your product portfolio, or your team photo signifying the backend contribution)
DigitalChefHub cover photo YT
Here’s the current cover photo of DigitalChefHub evolved:
 
 

Keeping the YouTube video scheduled –

sending auto notification to the most interested ones helps to build the initial hype for the video and this also motivates you as a creator to be more consistent
 
 
Repurposing long videos into shorts: So the frequency matters the most here. Though your channel might have valuable long videos, converting into shorts will reach the maximum audiences.
DigitalChefHub youtube video analytics
Here’s the graph of the viewership along from YT shorts:
 
 

Polls:

Most creators use this for general topic suggestion purposes. However this is the best tool for asking question of the day. You can schedule questions on each day with the answer as a YouTube video link in the question tab for subscribers to check the answers.
 Prof. Sheetal Kunder academy polls on YouTube
Here’re the poll results from 2.3K channel subscribers (one of the institutes we’re serving):
 
 
 

Revamping old videos into a new version:

You may have seen creators repurposing the video into multiple content formats. Plus, you may have got to know that they’ve just included more examples or case studies to explain the same content
 DigitalChefHub YT community post DigitalChefHub YT community post
Here we’ve repurposed the long videos into YouTube community & shorts for stressing the importance of kitchen costing.
 
 
You can see our scheduling format and how we schedule for long months and impact on revenue on other side
 
 

Surprise LIVE Sessions:

Though many creators do it with a plan, surprise live sessions are always supported by subscribers to interact with and ask n number of doubts. LIVE sessions and long interviews can also be converted into blogs & articles for your website too
Which Are The 10 LinkedIn Features Provide Consistent Content Growth?

Which Are The 10 LinkedIn Features Provide Consistent Content Growth?

In today’s article I’ll guide you some hidden LinkedIn features that LinkedIn don’t tell directly to their users. 
DIve into profile optimization below…
a) Videos with a YT short ratio aren’t recommended – you see the trend below with the content we published and the views we got for different ratio
Chef Dheeraj Bhandari LinkedIn analytics Chef Dheeraj Bhandari LinkedIn analytics
Here the most viewed views were directly pasted from YouTube – and we just pasted the best synopsis in the captions
 
 
b) You don’t need a premium profile – whichever salesy message you see to persuade you that isn’t real at all. Not even a single time we’ve purchased OLinkedIN premium to get clients or to gain leads
All the network I’ve built is gained from organic traffic.
Even during the trail period, I didn’t get any clients instead most of them comes from referrals.
 
c) Getting verified is mandatory for knowing the best authenticity: Being a verified LinkedIn profile always helps in knowing the target audience and proving the creditial and experience help any prospect to know how much genuine you’re
 
d) On LinkedIn never promotes articles & groups: Groups you must be aware of that are not working at all – LinkedIN articles also dont’ get enough t promoted and writing such long articles is useful when you write on your blogs where you get long term traffic and get more option edit and rank well for specific keywords
 
e) LinkedIn promotes carousel & image plus text content the most. Carousels are just the most favour of LnkedIN. As company’ reports, discussion, product walkthrough are best shown in carousels so quality traffic is attracted through swipe
Chef Dheeraj Bhandari LinkedIn analytics
f) LinekdiN gives the best facilities for university students: if you’re a student there’re various competition where LinkedIn coupons / vouchers. can be received
g) Linekdin sales navigator: You don’t need this – a set of emails from different sources are already available in a comping adn mostly cloud blo and need to get the response from the email too
 
Keep precise outreach messaging or cold outreach – here how we implement cold outreach and what samples you could swipe on
– Taking email IDs from profile
– If not received from the LinkedIn profile, we visit their website to get one
– Design a customised email with some common body copy 
– Do this with 40 to 50 new leads per day and we were getting 9% around response and had conversation with HODs of colleges
 
h) Engagement with other content and price isn’t necessary – you can do as per your outside friend’s reply
 
Try many different hastags at once where you want to support on how could we update the same
 
i) LinkedIn Profile security is just and here how you gain more steps and secure it ultimately and recover it back
 
j) LinkedIn AI is the new one to leverage for resume review, getting contracts and need to experiment the following – this is still emerging for a Gemini view
 
 
Which Ad Type Is Supported By LinkedIn Ads?

Which Ad Type Is Supported By LinkedIn Ads?

For LinkedIn, video ads work well as interactivity is always dominated by static posts.
You could see the effectiveness of LinkedIn video ads
LinkedIn video ads chart on GenZDealZ.ai page LinkedIn video ads chart on GenZDealZ.ai page 
 
Potential errors you might get while running a LinkedIn video ad:
– Unsuitable video aspect ratio & too big size
– Low-quality creative or anything affecting LinkedIn ads policies
 
LinkedIn ad aspect ratio
It is easy to solve them, just need to test by uploading different versions of your video with the right aspect ratio & minimum size. Plus, maintaining a professional tone helps to be in-sync with LinkedIn ad compliance
 
Here’re the actual video ad we’re running (as of 28th Dec 2024) on GenZDealZ.ai page (you could swipe some ideas from it):
 
You could also gain more LinkedIn ad examples; https://www.linkedin.com/ad-library/home
 
 
As the audience is mostly professionals, you need to divide your main CTA into micro actions to make them complete the flow.
 
 
 

How To Divide Main CTA Into Micro Actions?

 
a) So, when we were running NIDHI Prayas video ad with a complete walkthrough the next action (for startup owners) was to fill all the required details (containing 9+ questions).
 
b) Popping up 1 question at a time and showing some startups funding results (while filling the form) keeps them engage, else filling the form is a complete monotonous activity.
 
 
 

What other activities does your page should have (during the campaign)?

 
a) Taking the example of NIDHI Prayas, we were also publishing our funding news, participation in pitching events, tech revolution challenges, other successful startups examples, etc. so LinkedIn sees that you’re doing what you’re telling
 
b) Even while publishing reels (you should know what post aspect ratio does LinkedIn support the most). IG reel ratio isn’t supported at all (you can see the result below)
 
c) Comments, employee mentions and engaging with other pages – this shows that you’re interacting with LinkedIn community (LinkedIn likes professional engagement a lot)
Why Combination of Inorganic (LinkedIn Ads) & Organic Growth Needed?

Why Combination of Inorganic (LinkedIn Ads) & Organic Growth Needed?

At GenZDealZ.ai, we’ve been running LinkedIn ads for 5 months around and whatever learnings I can share in this duration, I’ll cover up everything.
 
LinkedIN stats of GenZDealZ.ai

Why Did We Start LinkedIn Ads?

Need to quick traction. In startups, it is all about the deadlines and hitting the milestones (to maintain reputation, gain funding & build social capital)
 
Here’re some of our best performing organic posts:
 
 
 
 
 
As we’re a startup still – scaling and developing the social capital is vital for us to do any announcement, recognising our achievements, connecting with investors, hiring, etc.
Here the founder have a good LinkedIn following – but just reposting and likes from his personal profile didn’t work.
 
Increasing posting frequency always preferred by social platforms We followed the same with the below content schedule and got the mentioned results:
 
Monday : Current tech news in the market
Tuesday: Office reel & festive offers
Wednesday: Brand posts (via which we’ve collaborated)
Thursday: New campaign execution short LinkedIn videos
Friday: Expo/event collaboration announcement posts
Saturday: Launching new app update with new brand deals
 

Here’s the LinkedIn ads dashboard we tried and the results are attached:

 organic & paid media LinkedIn stats of GenZDealZ.ai
A) Smart Tab for school and college students (took distributorship from Byjus) – a short tech demo helps in knowing the product 
 
B) Promoting the GenZdealZ webflow and how many new offline and online deals we’re having. We had kept this as running to let GenZ know what are the new AIML updates we’re up to
 
C) Nidhi Prayas –  govt fund with 100% grant fromw hich we had required good number kd responses to show hiebkich active we’re and the start-ups who need support 
 
As GenZdealZ.ai is riidle incubated this NIDHI Prayas registration helps in asking for funding too and the registrants too get some support 
Other the paid ads were consistent on organic media (expos, videos, Carousels and tech news to let GenZ aware of AI things happening,)
 
 content summary of GenZDealZ.ai
 

Why We’re Focused On Organic Growth?

– Being an ex-SharkTankIndia contestant (Akshay Shah sir) have been into student ecosystem from a very long time and having someone delicately handle LInkedIn page is required by them for long term
 
– LinkedIn is an metric in social count and based on it you get the funding percentage decides
 
– Utilize the required credits, here this startups is recognized by Startup India & DPIIT certificate so utilizing free LinkedIn ad credits with our own budget plays good results in webapp footfall & application downloads