How Were The 2 Days Invested At Amity University?
The following was the structure was followed in the Amity University New Panvel and got the blow traction between the Amity Students
Downloads: 175
Deals Consumed: 20 approximately in 8 days span
Footfall at Technicia fest on both days: 40 approx.
I’ll show a detailed comparison between Navonmesh & Technicia and how we got the least traction at Technicia:
Deal: Use code Technicia60 and get extra INR 60 OFF on any deal purchased via GenZDealZ.ai
Critical differences between Navonmesh (AIC RNTU) & Technicia:
- Bhopal students were highly inquisitive about all the app technicals and our discount model using GenAI & Deep ML
- Relatively from tier 3 & 2 cities who usually looks for saving money
- Mostly school students don’t have any hard beliefs about savings & money (they were very keen to explore)
- Bhopal students are very dilldaar 😊 and they’ll bring more students if they find something useful in your stall.
- Faculties of Bhopal are also curious to explore the GenAI & Deep ML model and raised enough questions to increase their knowledge and share the same with their students
5 Advantages of events at your incubation cell:
– Whoever speakers are invited to the event are haiving you as an esteemed attendee (opportunity for you to ask direct questions and get a good PR too :))
– Additional assistance from the incubation team to help you connect with stakeholders like placement head, business head, technical committee, etc.
– Smooth journey from entering into the event, lodging, other complimentary facilities and notice about next lineup events happening at their university
– Able to hire the required interns for whichever openings you’ve from the designated faculties. This will really help for future campaigns and do real time market research
– Regional brand collaboration. The incubation cell becomes a good backing to connect with any desired brand and proceed with the collaboration model for the students benefit.
Talking about Amity University, New Panvel students:
- Amity students have the status quo – once who have almost everything given by thier parents
- These students want to save on their spending but still feels a little low while visiting our stall and inquire about the discounts
- Amity students have extra money and want to spend (so least mentality of savings & investing in good things)
- Amity students (except technical & engineering students) are super lazy to explore and try GenAI models that could get them the best deals
Where we went wrong?
- On Day 1 we didn’t pasted all our core offerings that felt misatracted to the students
- Due to non publicity to Technical & Engineering students, there was the least crowd and many uninterested students reached the stall
- There was non coordination from the event heads and just downloads & few consumption didn’t help GenZDealZ.ai as compared to the vouchers we released and publicity we did about Technicia
What if you as a brand participating in such events?
- Never ever go on the brochure numbers and footfall (nothing is proven & real in case)
- If you’re going to gain a huge awareness in any campus, play on conversion basis and not on any fixed amount that’d result in huge burn rate and lost of your time & reputation
- Ask the past brands who participated in the event you’re going and learn from them too (what results they received and overall footfall they had)
- Upgrad had their stall in front of us and the person had a very bad experience in dealing with Amity kids (soon we’ll engage him via the strong connect in our campuses & within our cowering spaces to get maximum registration for their online AI course)
What we missed?
- Make sure you followup with all the commitment the event head gives to you and not miss anything (connection with any brand, talking to the high authority for any joint MoU)
- We missed the critical contact with TPO (training & placement officer) for LifeVitae campaign
- We missed to collaborate with Unstop (who’ could integrate their APIs with us and engage in various college event registration & competitions)
- Consumption rate: Though we had released a special promo code, it was left unused mostly and we lost the potential engagement & long term retention.
What special things we experienced at Navonmesh 2025?
- Critical & constructive feedback from investors in the pitching session to further expand our operations in Bhopal
- Faculties were highly interested to spread our word to students and bring more footfall to the stall
- Content creators are open create any GenAI related content that would result in positive publicity for both social channels
- Good facility from volunteers for any kinda assistance with amazing coordinators at the event who’ll make sure your stall has the maximum exposure
- Amazing students who’re building robots & emerging tech products to get other students adapt this