Recently, our team experimented with a LinkedIn campaign to promote the NISM XIII Common Derivatives LIVE Webinar. The goal was simple: drive registrations from finance professionals, build credibility in the Securities Investment Fund (SIF) training space, and ultimately expand our live training batches.

Our LinkedIn Ad Approach

We designed the campaign in two phases:

• Static Creative Ads – These directed users straight to the registration page. While straightforward, this format gave us limited engagement.

• Video Reels Ads – Once we switched to short video ads in reel format, engagement significantly improved, even with a slightly higher budget.

The real success came from the video campaigns, which drove stronger visibility and better brand connections overall.

Campaign Performance & Insights

• Registrations from webinar ads: ~30 total attendees

• Static Ads (Display): High CPM (> INR 100) with very few registrations

• Video Ads: CPM around INR 146 but generated 20 registrations alone

• Indirect Benefits:

  • Boosted LinkedIn followers

  • Enhanced brand image and awareness

  • Increased website and app visits

  • Premium LinkedIn insights for better strategy building

Clearly, video-based storytelling resonated much better with our target audience compared to static ads.

Organic + Paid Growth Strategy

Another key learning: running LinkedIn ads alongside consistent organic content helps tremendously. When a LinkedIn page is active with relevant updates, success stories, and industry insights, paid ads act as reinforcement rather than isolated efforts.

Additionally, integrating offline corporate training and classroom sessions further accelerates engagement, as professionals prefer trainers with a strong presence both online and in-person.

Participant Testimonials

Some of the learners shared valuable feedback after completing NISM XIII with us:

• Arun Gopi – “I cleared the NISM XIII Common Derivatives exam with ease, thanks to Sheetal Kunder Ma’am’s question banks, videos, and simplified concepts. Having tried mocks on other platforms, I found this the most affordable and comprehensive with valuable video-based learning.”

• Rakesh Kumar – “I attended the 2-day SIF training by Ms. Sheetal Kunder in New Delhi. She made the toughest derivative concepts very easy to understand. I truly admire her teaching style and look forward to more sessions. Wishing her the best for future programs.”

These testimonials not only validate the training methodology but also strengthen credibility within the finance professional community.

Multi-Channel Marketing Efforts

Our outreach wasn’t limited to LinkedIn. We backed the campaign with:

• Email and SMS reminders

• Consent notifications and community updates

• Google announcements

• Social media and app-based posts

This multi-channel follow-up maximized conversions and kept registrants engaged until the webinar.

Final Takeaways

LinkedIn ads proved a powerful marketing lever for finance professional training promotions. Despite higher CPMs for video ads, the improved engagement, registrations, and brand awareness make it worth the investment.

As we move forward, we plan to continue blending LinkedIn ads with organic presence and offline touchpoints to grow our NISM XIII Common Derivatives LIVE training and position ourselves as pioneers in the SIF & Derivatives education domain in India.

Stress, deadlines, and the constant buzz of notifications—college life can often feel overwhelming. Introducing psychology sttudents to meditation at the right stage not only helps them cope with stress but also equips them with mindfulness practices that stay with them for life. One powerful way to do this is through a meditation bootcamp on campus.

Recently we had arranged a meditation seminar for psychology students under the social activity agenda. We picked the nearest meditation centre at our college to conduct this.

How everything under this is managed well is described in this blog

Why This Meditation Bootcamp Was Arranged?

– Apart from the social activity credits, it was for exposing the first year psychology students to actual spiritual experiences that college can’t deliver in classrooms

– Testing this meditation centre of how much effective their exercises are that can heal sutdent’s mental health issues. Accordingly more sessions can be arranged in future for other dept.

Step-by-Step Planning of the Meditation Bootcamp

Here’s how the entire event was structured:

1. Partnering with the Right Organisation

The first step was securing the support of a social organization that specializes in mindfulness and meditation workshops. This was possible because of Vidit Kamble (Head of Management Association – Pillai College – My Dearest Friend too) — who made it easier to collaborate.

2. Setting the Date and Time

A fixed date and time slot ensured smooth scheduling. The program was designed to fit into the academic calendar without clashing with regular classes or examinations.

3. Planning the Structure of the Session

The bootcamp included:

• A brain exercise to energize participants.

• A guided meditation session focusing on mindfulness practices.

• Interactive experiences, where students reflected on how they felt during and after the session.

• A series of games conducted by Aarav Gupta (TY BBA Digital Marketing student) on 1-on-1 basis and driving the entire seminar after the 2nd half

This flow ensured students weren’t just listening passively but actively participating.

4. Coordination and Formalities

To make the event successful, several backend steps were taken:

• Consultation with organisers to agree on logistics and arrangements.

• Clear communication with students about what they needed to bring (mostly just themselves, comfortable clothing, and an open mind!).

• Flyer distribution across campus to spread awareness.

• Psychology student involvement, as they co-facilitated and observed the session as part of their curriculum.

• Acknowledgement letters and faculty coordination, ensuring the management and professors were aligned, while also collecting structured feedback for future improvements.

Outcomes and Feedback

The response from students, especially first-years, was overwhelmingly positive. Many shared that it was their first time experiencing meditation and found it refreshing compared to conventional lectures. Faculty appreciated the experiential approach, noting how it added real value to classroom learning.

Key Takeaways for Organising Your Own Bootcamp

1. Leverage networks – Personal connections with NGOs or organizations can ease collaboration.

2. Blend theory with practice – Let students experience mindfulness, not just study it.

3. Keep logistics simple – Focus on creating a calm environment; avoid overcomplications.

4. Include faculties and managers – Their involvement ensures credibility and long-term continuity.

5. Gather feedback – It makes the next event better and validates the initiative.

Conclusion

A meditation bootcamp doesn’t just offer a break from routine; it plants the seed of mindfulness in young minds. With careful planning, teamwork, and the right support, campuses can create deeply enriching experiences for their students.

If you’re considering organizing one in your institution, take inspiration from this model and start small—the impact can be truly transformative.

Event Overview: A Day of Purposeful Networking

Morning Kickoff

The festival commenced bright and early with a networking breakfast, immediately setting the tone for a day filled with meaningful connections. Networking was clearly woven into every aspect of the day’s schedule, enabling spontaneous and productive conversations with fellow entrepreneurs.

Core Focus: Kumbh-Ready Startups

A significant portion of the festival was dedicated to preparing startups to be “Kumbh-ready”through:

• Specialized sessions helping entrepreneurs understand specific challenges and opportunities of Kumbh Mela Nashik 2027

• Investor confidence-building initiatives

• Sector-specific preparation for tangible contributions

Partnership Opportunities and Collaborations

New Connections Made

Throughout the day, we engaged with several promising startups interested in collaboration:

Key Partnerships Explored:

• Khana Anywhere – Food delivery solutions

• WhoVR – Virtual reality experiences

• Healthcare Startups – Various health-focused ventures

Collaborative Initiatives

• Platform Listings: Multiple startups expressed interest in listing their brands on our platform

• API Exchanges: Successful negotiations for API deals with Khana Anywhere, WhoVR, and healthcare partners

• Campus Activities: Discussions around joint campus engagement initiatives

Student Engagement: The Next Generation of Innovators

Somaiya School Interaction

One of the most rewarding aspects of our participation was engaging with students from Somaiya School:

Highlights of Student Engagement:

• Infectious Curiosity: Students demonstrated genuine interest in our app and its functionality

• Thoughtful Questions: Inquiries about our curated deals and business model

• Knowledge Sharing: Distribution of our one-pager and informational cards

• Future Potential: Recognition of these students as brilliant minds in the making

“Their genuine interest was more engaging than any other startup interaction we had.”

Pitching Session and Learning Opportunities

Three-Minute Showcase Format

The day culminated in an intensive pitching session featuring:

• Selected Startups: Curated group of promising ventures

• Detailed Presentations: Comprehensive business deck showcases

• Interactive Q&A: Follow-up discussions and feedback sessions

• Peer Learning: Valuable insights into different approaches and strategies

Keynote Insights: Vision for the Future

Leadership Perspective

Mr. Kaustubh Dhavse, Chief Advisor to the Maharashtra CM, delivered inspiring insights covering:

Key Topics Addressed:

• Personal entrepreneurial journey and experiences

• Maharashtra’s educational initiatives and startup ecosystem

• State startup funding allocations and opportunities

• Comprehensive planning for Kumbh Mela Nashik 2027

• Regional startup ecosystem development

His presentation offered a macro perspective on the startup landscape and government support infrastructure.

Content Creation and Documentation

Digital Footprint

We ensured comprehensive documentation of our experience:

• Photography: Professional event coverage

• Video Content: Instagram-ready reels and stories

• Social Media: Real-time updates and engagement

Event Organization and Acknowledgments

Exceptional Leadership

Special recognition goes to Mr. Rishabh Voha, founder of Kumbhathon, for his excellent organization and vision in creating this unique platform for startup collaboration and innovation.

Conclusion: Looking Forward

The Kumbhathon Startup Festival 2025 proved to be a masterclass in:

• Strategic Networking

• Collaborative Learning

• Community Building

• Innovation Showcase

This experience has energized our team and reinforced our excitement about the future of GenZDealZ.ai. The partnerships and connections forged during this event promise to drive significant growth and innovation in our journey ahead.

We look forward to continuing these collaborations and contributing to the vibrant startup ecosystem preparing for Kumbh Mela Nashik 2027.

How you can introduce any brand to get s foot in the door and make your college events more fruitful

Recently we conducted a seminar by bringing Inifheal to the campus and in this blog I’ll laid down the exact process which we gone through

During the 1st meet of Infiheal to the Vice Principal we made their psychology head pitch their solution in the front

The conversation went around what’s Infiheal, what it can bring to the colleges and for whom mental health is really useful, etc.

However the community coordinator didn’t able to pitch the pricing well and VP told that you would be able to take a free seminar for the psychological students and then we can see how do we conduct for faculties and other batches

We got the permission and discussion finalised with the psychology head

She showed a green signal in goidn aheed in the 1st week of July as till then FY students would also enter into the campus

So we noted the following points

• The date of auditorium finalisation
• Which date the brand is comfortable to conduct
• Faculty visiting and hosting the overall seminar

However we made certain restriction like :

• Registration should be followed via GenZDealZ.ai application
• Certificates and Feedback will be rolled out via GenZDealZ.ai

The seminar was conducted successfully and the following seminars are now scheduled for the faculties and other batches of students

How was the overall seminar?

• Students were highly interactive throughout the session as that could be the reason that all of them were first year students and whatever they’re learning in this Infiheal session is new to them
• Students were asking questions and participating in all the activities given by them especially boys who aren’t consider into psychology dept they were also quite inquisitive
• At the last a qr code of GenZDealZ.ai was shown to download by the students where students would voluntarily download it and I just briefed the students what the application does

What all micromanagement you will have to do in such seminars?

Arranging the food for the guests

Arranging the speakers and additional backup of ppt if the internet doesn’t work in the middle

Taking permission of each and minute thing like collecting the feedback form that has the contacts of all the students and reeleskng certificate

Making the seminar highly intact with in the given time and no extension for any reason, for Infiheal it was delayed by 20 mins

Few things Infiheal could have done better:

• Could have brought the founder in the meet when it was scheduled with vice principal to discuss the commercials more strongly
• The program management could have been much more particular
• The overall session should be practical in nature with some kinda exercises

Launching a mobile product, especially for Gen Z students, demands direct and engaging communication. A WhatsApp Blast Campaign offers an effective way to generate buzz and drive engagement on campuses. This guide, drawing insights from AI+ Smartphone’s recent launch, will show you how.

The following states & cities were targeting throughout this campaign: 

What is a WhatsApp Blast and When Does it Work Best?

A WhatsApp Blast sends targeted messages to a large, pre-selected audience. It’s ideal for:

• Mobile & Tech Products: Naturally aligns with students’ digital lives.
• Affordable & Value-Driven Items: Appeals to student budgets.
• Innovative Features: Captures the interest of tech-savvy Gen Z.
• “Made in India” Products: Leverages national sentiment, like AI+ Smartphone’s focus on data security in India and their NxtQuantum OS.

Campaign Timeline 

Notice Period: 48 hours (July 13-15, 2025) 

Campaign Execution: 72 hours (July 15-17, 2025) 

Launch Date: July 17, 2025 

Performance Metrics

Colleges Targeted: 50 Pan-India institutions 

Students Reached: 43,000+ 

Geographic Coverage: 15+ states across India 

Execution Speed: 72-hour rapid deployment 

Platform Integration 

GenZDealZ.ai Platform for audience segmentation 

Flipkart Affiliate Links for conversion tracking 

Analytics Dashboard for real-time monitoring 

Message Delivery Framework 

Batch Processing: Targeting 500 college students from each college  

Compliance: GDPR and Indian data protection adherence 

Delivery Optimization: Peak engagement time targeting (12-1 PM)

Campaign Efficiency 

Reach Rate: 86% of targeted student base 

Deployment Speed: 48-hour notice to full execution 

College Penetration: 100% of targeted institutions reached 

�� Platform Utilization: WhatsApp Community and Groups

Key Steps for a Campus WhatsApp Blast

1. Define Your Target & USP: AI+ Smartphone’s success stemmed from targeting students with clear USPs: AI integration, affordability, data security, and NxtQuantum OS. These resonated directly with Gen Z’s needs and concerns (e.g., Madhav Sheth’s insights on data privacy).
2. Strategic Campus Reach:
   • Extensive Network: Leverage platforms like GenZDealZ.ai (with access to 900+ campuses, selecting 50 key colleges including IITs).
   • Deep Community Engagement: Target a minimum of 500 students per college, engaging existing internal groups and sub-communities.
   • Incubation Center Partnerships: Collaborate with centers like AIC RNTU and Somaiya Vidyavihar University – RIDDL to amplify reach.
3. Campaign Execution & Commercials:
   • Phased Messaging: Send messages in a sequence (e.g., three messages per college, aligned with launch dates and device unveils).
   • Clear Pricing: Establish transparent commercial terms (e.g., ₹5000 per college for three messages).

Measuring Your Campaign’s Success

Track these crucial metrics to assess effectiveness:

• Reach: Total participants who received messages.
• Forwards: Organic sharing, indicating virality.
• Click-Through Rate (CTR): Clicks on UTM-tracked links, showing direct interest.

Proof of Execution: Gather screenshots of messages, group member counts, and message timestamps to verify delivery and engagement.

Executing a WhatsApp Blast Campaign for an engaging product like AI+ Smartphone, built on a “Made in India” philosophy, offers invaluable experience. It’s a powerful way to connect directly with your target audience and see immediate results