Many of the colleges have a descent ego in not partnering with new-age startups.

Followups are mostly for years & years, if you’re consistent – you’ll get the deal/

Here are the kinda email replies we got after sending 77 outreach emails:

A few mistakes we made in cold emailing to the college:

• Not taking their names correctly
• Giving the principal the wrong pitch
• Sending an unprofessional brochure
• Getting non working email IDs with non creative subject lines

Why to get the email campaigns initiated under third party?

Recently we tried graphy emails with thier special domain and found the below results

• Spam rate decreases a lot with thier suggestions and custom analytics helps in knowing the open rates
• Everything manage under one platform without paying extra
• Soon you can try this for your email – here the the verbal flow we flow
• Make sure who all the audience reads emails of yours and who ignored them can filter afterwards

Though India is a nation where festive are highly important and needs something OFF to get the purchase completed, there’re audiences where discounts doesn’t have any effect on them.

In which cases discounts won’t work at that level:

• When the audience is financially capable to pay and doesn’t care much about the price. Pitching the course anytime in the year will work
• When the audience doesn’t have any option in teh market adn you become their 1st preferred choice your business gonna increase irrespective of any festive

When would discounts work?
– When the audience doesn’t have a large capability to pay you

– When the audience includes international customers (living in India) who may need certain discounts to manage thier exchanges values well

Case 1: DigitalChefHub (www.ihmgurukul.com)

Here the chefs are mostly less paid and are they need financial assistance to get their ups killing sorted

Here’s the sales graph during the discounts period:

Case 2: Prof. Sheetal Kunder Academy (www.profsheetalkunderacademy.com)

For financial students, they don’t have a high financial capability (considering they’re not invovled in any internship), and parents of these students are ready to send them anywhere for good studies.

Finance professionals have a good pay and read to pay any amount to get promotions and salary hikes (may pursue due to company’s policy of upgrading knowledge)

Here’s the sales graph during the discounts period:

India is such a dynamic plane where nothing happens without offline meetings. No matter if it is a company, institution or a small status – gmeet doesn’t work every time

Once you ve the offline Emet , then G-Meet works

Here’re the areas we see less the most benefit after a offline meet:

• Followups becomes few, you get automatically high regards by the prospect. Note you’ve discussed, report the prospect on time and plan everything well
• Your product is accelerated to the top management easily . Here the you meet the right POCs , you service or your proposal is considered by teh top management early . This helps in being the first mover
• Offline hardcopy helps a lot where your soft copy is stored digitally but your hard coy is in front of their table
• You get to meet so many other coordinators who’re most interested that the main POC that you had contact with
• When you are around teh company’s projects, or the team members of the company, you get more live ideas to test and experiment for

In which cases online meeting prove successful?

• Acquiring Rakesh Rana’s sir project, he didn’t know whether I come from Badlapur or not. He got impressed with our commitment and not because of my background but the spark I had for email marketing, he gave me the project
• Somaiya Campus meeting with BigFM where the Somaiya team gained the ultimate clarity of how the event will be coded and who all we can bring. These complete project was well handled
• Seeing with Pillai where Pillai College had given us 2 projects in and few are scheduled in the next months. Many more are coming with the BigFM team with Pillai’s group of institutions
• I had gone to Delhi to meet Abhinay Sharma sir the biggest math educator (for SSC CGL exams) where they had few improvements in the marketing segment of thier channel & blog creation again for this I invested around ₹6,000 in traveling and got teh project worth of ₹22,000 (which wasn’t delivered due to my academic career start)

There many examples where offline meet can do wonders and after that you can have multiple online meets

Here’s a list of all the college events happening PAN India (updated 2025): https://docs.google.com/spreadsheets/d/16luns-zNZlpzIAzxd45ncE-KbXqDKzzF5dzzkGqlPOo/edit?usp=sharing

It’ll be regularly updated as we get more college event brochures and get their entire annual schedule. Helps a lot for media companies to be ready in advance.

College events are crucial for any brands to target for thier new or existing product promotion

Few reasons why brands are keen to enter into campus:

GenZDealZ.ai currently participating in 3 different fests at the same time and have found the below observations:

• Focus on the GenZ: GenZs are the future consumers who’ll be the future of India , these are the main consumers who’l drive India’s growth to the next level.

• Building up spending power : It has been seen that GenZs focused on comfort than anyother thing. They’re so many side hustles GenZ do parlay with thier college life and in this startup culture  the number of short term projects have been increased a lot. So the spending capacity is going on a next level

• Inspiring the Gen Alpha and beta: In few years the current GenZ will produce babies that’ll have deeper impact on Gen alpha and beta who’ll have a very different shopping behaviour

• Giving a tangible experience: Though online has made things simple however GenZ wants need something tangible to have experience and share teh positive experiences effectively

• Being financially wise: Influencers have done a good job in spreading the right financial education. So they’ve the right knowledge to check where to spend/invest thier time & energy. Positive and important events are given more priority by them

• Being part of something important : the choice in brnads also depends on teh mission the business is working on. Not just any random brand is being trusted.

Few Unique Insights We Received From GenZDealZ.ai:

• GenZs don’t like too time in research adn giving long prompts: For this we introduced readymade prompts to search direclty and get the most accurate deals as per thier shopping consumption

• Single singer the only option for them: Here the login & manual password system gone , now GneZ always choose to single sign on via Gogole/Apple

• Will help you spread the positive very loud & open for any new initiative: GenZDealZ>ai has so many campaign opportunities and most fo the committee members are open for us to make the campaign successful in any terms

• GenZs are keen to challenges and question the smallest thing: If the same band offering different discount on both the platforms, they’ll question and. Find out why is it so. They’ll also search for the idea of why I’m getting this thing at such rates

• GenZ’s are keen engage on incetivisatio basis: hough fixed stupid have the the trend , many student are willing to got work on a conversion based where they get ad on every earning

Ou main aim of GenZDealZ.ai is to know the deep behaviour of GenZ and the making them financially wise to invest in right things.

So offline events and engagement in any form gives us clear idea of what will work an don’t and this is very very valuable to any brand

Discovering the power of Google My Business

In this article you’ll get the practical reasons of why a GMB account is needed. Not just the bookish answer but realtime data on which you can rely on

Why Indian Educators Need To Use GoogleMyBusiness?

• To publish universal updates where the main updates can be published on a real time even in seconds you get the required traffic on your article

• Post photos & videos of your customers & live feedback impact the users’s trust a lot.

• Events , consider this as your social media platform adn all yoru engagement can be traced through interactions, numbers.

• Manage multiple franchisees: though there’s a facility to choose different assets groups , keeping teh account separate would help you manage the ownership well. From a SEO view, getting another business asset help as its rankings will transfer to the newly opening business group

• Get more shop/class visits: In India there’ a more important physical visit and see the infra, schedule adn teaching style. To show some institution , it win users trust that there’s offline;

Unique Insights We Received From GMB:

• Getting the interaction & traffic with doing the least things here when I opened the GMB A/c for my elder sister selling Mehendi service she has been getting some traffic without regular posts just uploading new videos/photos with customised descriptions

Refer to these examples: