How Was Our Experience at Alegria?

Though I didn’t get selected for the solo singing competition, I accelerated GenZDealZ.ai’s collaboration with Pillai’s management for more opportunities around incubation, sponsorships, judges requirement & online promotion activities.

Javed sir & Mohsin sir came to judge the duet singing – we got 1 day stall at the foodcourt with a good GenZ crowd in & around the campus. Specifically we were targeting faculties & management staff (as they’ve a good network of students to cater to and spread our offerings).

Outcome of 1 day stall (from 10:50 to 17:10) at Alegria 2025:

• Gained 60+ downloads and distribution of 80+ mobile standee bookmark to principal, faculties & other college students too.
• Visibility to 200+ moving crowd around the festival

Missed Opportunity:

At night there was a comedy night and following that few performances – we could have asked to placed the standee at night for off campus audience engagement (obviously it’d require a volunteer to drive it). Atleast 2000+ crowd attends the comedy night..

Safest place for the standee:

Irrespective of whichever event you’re attending – carrying the standee all the times is a hectic.

• If you’re a student, keeping safe in your classroom backside is a good choice
• If you’re an event coordinator, ask a student whether they could safely keep the standee (until next event arrives)

Issues With Stall:

Problem 1: Falling on the front side

Solution: Keep a heavy weight on the standee’s back side to not let it fall or keep another standee’s weight on the bottom

Problem 2: QR not scannable

Solution: Always have a big QR stick on the top of the stall or on your bookmark for alternative scanning & get downloads

Problem 3: No refreshments

Solution: Here at Alegria there were no refreshments to stall owners. Ask the event team early and make them arrange atleast good qty. of water bottles. 

Problem 4: Unfixed timing

Solution: In most events, stall timings starts on time, however the wrap up time is undecided. Ask them when it would end so plan your schedule & appoint volunteers accordingly.
If they wrap up early before the said timing, tell them to provide alternative place to setup the stall as they’ve already committed the timings

Why Do You Badly Need Volunteers At Your Stall?

• Increase in network: Volunteers (in college events these are students itself) who’re popular in the campus brings major footfall. Here students visits the stall just because the volunteer is present at the stall.
  In our case, Vidit is highly dynamic and known in the campus and so I appointed him (rates are mutually decided)
• Explanation of offerings: The engagement increases when you’ve someone who’s equally skilled at sales. Here you can divide the crowd and handle it by each volunteer

TIP: Pay these volunteers very well and provide good refreshments (they’re putting equal or may be double the efforts)

Which are the things you can’t miss (while having a stall in college fests)?

• Publicising on social media: Invite your in house social media person to cover the event and publish real time reels & content 
• Taking feedback from students: Such fests are the best time to receive critical feedback on your app/product (you may provide rewards in return)
• Inviting top level management staff: When you’ve the campus director, Vice Principal visiting the stall, it gives you a good credibility for future partnerships & you start winning the college trust
• Having an exclusive offer: We had created GENWIN code for ₹100 OFF on any deal for a limited time. These offer should not just be visible but also need to be communicated with the visitors, else they won’t know

Which are the details to be taken care while setting up your stall in small events

• Be on time: Though the stall timings might be from 10 to 4 PM , there lll be the 20% crowd who gives 80% of the revenue in those 1 or 2 hour. If you miss that period you miss on majority of the core. However, you get a 2nd chance too – when you’re exposed to many faculties who has network of students who can leverage the stall details and spread the word for good.

• Test all the resources in advance : On the day of the event, never leave anything behind and don’t trust on anyone – not even your nearest team member. Everyone can make big blunder that’ll cost you at the end. In our case we made the mistake of leaving standees in the office and need to wait extra hours for opening.

• Testing & seen it lively: There many things like cables power, volunteers, table for stall keeping, etc. are the task you need to manage while setting up your stall

• Getting volunteer’s assistance helps you to sell more. Here we didn’t get much assistance as it was an intangible product so we had to duo the explanation part and sell it further.

• Warm up the crowd is needed. Just putting the standees won’t help. The initial interactions helps to attract the crowd and the same crowd further refers to their friends to visit.

• You get to know your business nature so we understood what all things were missing in our stall (QR codes, some exclusive offer banners, working laptop, etc.) – will keep in mind next time.

• Please search for a friend who can pull the crowd and you can explain further. IN my case it was Vidit who told that we were having an exciting offer and I starts explaining the platform. Vidit was highly outrovert and had good bond within teh colleges.

Inform all your participants & your classmates in advance about such events (so they could visit as their lectures ends)

Your own classmates helps to strengthen your confidences and helps for pulling good crowd

Gained 30+ downloads and the feedback:

‘Great experience but ui can still work on themself’

‘The app is really easy to use and it helped me a lot to save money, really love the app, everyone must use it.’

While ending the event, if there’re events running in your campus, you can put the standee in the college itself for attending the next expo

We though of further integration like payment gateway – however, we would be looking in the next expo to come up with a big way and get the maximum of this event.

How the overall IIT E Summit Held?

This summit has been invited to GenZDealZ>ai as being finalist last year, genzdealz.ai go the invitation with our team

We leveraged this opportunity to get the stall and event entries at less cost (we couldn’t get the stall registrations) however we did enough networking for getting few brands onboarded and gain some funding exposure

Day 1 Review:

Networking arena at Brookfield properties and it was between investors, founders & other brand partners.

As it was an open space so first mover grabbed the opportunity to talk to the potential investor and gain the feedback to work on.

This is the time to exchange opportunities and gain maximum critical feedbacks that’ll make you think on your idea & product

Just few metres away, there was a seminar of Anupam Mittal, Infosys Cofounder & other few speakers at LHC area of IIT-B , those who got selected in seed stars or million dollar table gets the pitch in the car opportunity (2 cars were present for founders)

We did take the following materials to promote on Day2:

• Shows all the daily usage brands that would easily interest to GenZ
• All the categories we covered to show how holistically we’ve expanded
• Plus the QR in the bookmark is very handy to scan & share with others

Day 2 Review:

• Get to meet with highly intellect incubators & investors who’ll refine your idea much and invite you to pitch ahead
• Visit teh SBI startup expo to get all the fintech & edtech brands targeting IIT kids
• Many outreach brand again meeting offlien and how’s deviant sir
• Open video and sur taal mein hi Akko bhejdo sao for mekign tea fest on time

We got a few descent downloads but have kept teh sticker of our log in teh promotional wall:

• Getting few scanning via my GneZDealZ.ai
• Get to spread to other incubators & potential brand buyers
• Few word of mouth to have some more exitiemtn into switch song

If purchased stall we could getting both teh access with laptop and vice versa

• A good number of footfalls would be getting
• A getting only appp with opportunity horn?
• Eat counters to assist them further with simple brand changes 

Many of the colleges have a descent ego in not partnering with new-age startups.

Followups are mostly for years & years, if you’re consistent – you’ll get the deal/

Here are the kinda email replies we got after sending 77 outreach emails:

A few mistakes we made in cold emailing to the college:

• Not taking their names correctly
• Giving the principal the wrong pitch
• Sending an unprofessional brochure
• Getting non working email IDs with non creative subject lines

Why to get the email campaigns initiated under third party?

Recently we tried graphy emails with thier special domain and found the below results

• Spam rate decreases a lot with thier suggestions and custom analytics helps in knowing the open rates
• Everything manage under one platform without paying extra
• Soon you can try this for your email – here the the verbal flow we flow
• Make sure who all the audience reads emails of yours and who ignored them can filter afterwards

Though India is a nation where festive are highly important and needs something OFF to get the purchase completed, there’re audiences where discounts doesn’t have any effect on them.

In which cases discounts won’t work at that level:

• When the audience is financially capable to pay and doesn’t care much about the price. Pitching the course anytime in the year will work
• When the audience doesn’t have any option in teh market adn you become their 1st preferred choice your business gonna increase irrespective of any festive

When would discounts work?
– When the audience doesn’t have a large capability to pay you

– When the audience includes international customers (living in India) who may need certain discounts to manage thier exchanges values well

Case 1: DigitalChefHub (www.ihmgurukul.com)

Here the chefs are mostly less paid and are they need financial assistance to get their ups killing sorted

Here’s the sales graph during the discounts period:

Case 2: Prof. Sheetal Kunder Academy (www.profsheetalkunderacademy.com)

For financial students, they don’t have a high financial capability (considering they’re not invovled in any internship), and parents of these students are ready to send them anywhere for good studies.

Finance professionals have a good pay and read to pay any amount to get promotions and salary hikes (may pursue due to company’s policy of upgrading knowledge)

Here’s the sales graph during the discounts period:

India is such a dynamic plane where nothing happens without offline meetings. No matter if it is a company, institution or a small status – gmeet doesn’t work every time

Once you ve the offline Emet , then G-Meet works

Here’re the areas we see less the most benefit after a offline meet:

• Followups becomes few, you get automatically high regards by the prospect. Note you’ve discussed, report the prospect on time and plan everything well
• Your product is accelerated to the top management easily . Here the you meet the right POCs , you service or your proposal is considered by teh top management early . This helps in being the first mover
• Offline hardcopy helps a lot where your soft copy is stored digitally but your hard coy is in front of their table
• You get to meet so many other coordinators who’re most interested that the main POC that you had contact with
• When you are around teh company’s projects, or the team members of the company, you get more live ideas to test and experiment for

In which cases online meeting prove successful?

• Acquiring Rakesh Rana’s sir project, he didn’t know whether I come from Badlapur or not. He got impressed with our commitment and not because of my background but the spark I had for email marketing, he gave me the project
• Somaiya Campus meeting with BigFM where the Somaiya team gained the ultimate clarity of how the event will be coded and who all we can bring. These complete project was well handled
• Seeing with Pillai where Pillai College had given us 2 projects in and few are scheduled in the next months. Many more are coming with the BigFM team with Pillai’s group of institutions
• I had gone to Delhi to meet Abhinay Sharma sir the biggest math educator (for SSC CGL exams) where they had few improvements in the marketing segment of thier channel & blog creation again for this I invested around ₹6,000 in traveling and got teh project worth of ₹22,000 (which wasn’t delivered due to my academic career start)

There many examples where offline meet can do wonders and after that you can have multiple online meets