For LinkedIn, video ads work well as interactivity is always dominated by static posts.
You could see the effectiveness of LinkedIn video ads
Potential errors you might get while running a LinkedIn video ad:
– Unsuitable video aspect ratio & too big size
– Low-quality creative or anything affecting LinkedIn ads policies
It is easy to solve them, just need to test by uploading different versions of your video with the right aspect ratio & minimum size. Plus, maintaining a professional tone helps to be in-sync with LinkedIn ad compliance
Here’re the actual video ad we’re running (as of 28th Dec 2024) on GenZDealZ.ai page (you could swipe some ideas from it):
You could also gain more LinkedIn ad examples; https://www.linkedin.com/ad-library/home
As the audience is mostly professionals, you need to divide your main CTA into micro actions to make them complete the flow.
How To Divide Main CTA Into Micro Actions?
a) So, when we were running NIDHI Prayas video ad with a complete walkthrough the next action (for startup owners) was to fill all the required details (containing 9+ questions).
b) Popping up 1 question at a time and showing some startups funding results (while filling the form) keeps them engage, else filling the form is a complete monotonous activity.
What other activities does your page should have (during the campaign)?
a) Taking the example of NIDHI Prayas, we were also publishing our funding news, participation in pitching events, tech revolution challenges, other successful startups examples, etc. so LinkedIn sees that you’re doing what you’re telling
b) Even while publishing reels (you should know what post aspect ratio does LinkedIn support the most). IG reel ratio isn’t supported at all (you can see the result below)
c) Comments, employee mentions and engaging with other pages – this shows that you’re interacting with LinkedIn community (LinkedIn likes professional engagement a lot)