How we ensured we made the right developments at Google My Business?
We’ll talk about how to ensure you get maximum interactions via Google (highly applicable to coaching & service based business who don’t have any physical existence)
Few of the best practices we followed at Prof. Sheetal Kunder Academy:
- Made sure the reviews are collected just after students give thier exam (if not received, continuous reminder should be given)
- You can reward the user by giving a certain crash course or a mock test series free for a certain validity (this can get more students give you the review)
- Regular updates about anything new happening around any course, student achievements, new finance guidelines, etc. can be published on a real time basis
- Google loves consistently being consistent. Not just unique content but also unique presentation (few of the best performing blogs can be attached in the updates section whenever you’re updating that blog so new comers can go through it)
- Get it reviewed by experts and various SEO audit tools. Semrush provides a good analysis of the directories your site is available and where improvement is needed
- To increase the incoming calls you need to have a good word of mouth, the existing reviews will help here. Additionally, attending offline events and posting their reviews & pics helps too
You can go through the below stats for reference and how numbers are fluctuating as per the increase in the content creation.
We’re slowing considering the services from Justdial as being the largest search engine for India – NISM mentorship will suit better for ranking high (as we’re already ranking for various NISM keywords). Justdial would act as a complimentary to PSKA (Prof. Sheetal Kunder Academy)
For eduators, justdial is recommended than IndiaMart (IM is more for businesses having offline presence). Accordingly make a wise choice