Though India is a nation where festive are highly important and needs something OFF to get the purchase completed, there’re audiences where discounts doesn’t have any effect on them.
In which cases discounts won’t work at that level:
- When the audience is financially capable to pay and doesn’t care much about the price. Pitching the course anytime in the year will work
- When the audience doesn’t have any option in teh market adn you become their 1st preferred choice your business gonna increase irrespective of any festive
When would discounts work?
– When the audience doesn’t have a large capability to pay you
– When the audience includes international customers (living in India) who may need certain discounts to manage thier exchanges values well
Case 1: DigitalChefHub (www.ihmgurukul.com)
Here the chefs are mostly less paid and are they need financial assistance to get their ups killing sorted
Here’s the sales graph during the discounts period:
Case 2: Prof. Sheetal Kunder Academy (www.profsheetalkunderacademy.com)
For financial students, they don’t have a high financial capability (considering they’re not invovled in any internship), and parents of these students are ready to send them anywhere for good studies.
Finance professionals have a good pay and read to pay any amount to get promotions and salary hikes (may pursue due to company’s policy of upgrading knowledge)
Here’s the sales graph during the discounts period:
