At GenZDealZ.ai, we’ve been running LinkedIn ads for 5 months around and whatever learnings I can share in this duration, I’ll cover up everything.
Why Did We Start LinkedIn Ads?
Need to quick traction. In startups, it is all about the deadlines and hitting the milestones (to maintain reputation, gain funding & build social capital)
Here’re some of our best performing organic posts:
As we’re a startup still – scaling and developing the social capital is vital for us to do any announcement, recognising our achievements, connecting with investors, hiring, etc.
Here the founder have a good LinkedIn following – but just reposting and likes from his personal profile didn’t work.
Increasing posting frequency always preferred by social platforms We followed the same with the below content schedule and got the mentioned results:
Monday : Current tech news in the market
Tuesday: Office reel & festive offers
Wednesday: Brand posts (via which we’ve collaborated)
Thursday: New campaign execution short LinkedIn videos
Friday: Expo/event collaboration announcement posts
Saturday: Launching new app update with new brand deals
Here’s the LinkedIn ads dashboard we tried and the results are attached:
A) Smart Tab for school and college students (took distributorship from Byjus) – a short tech demo helps in knowing the product
B) Promoting the GenZdealZ webflow and how many new offline and online deals we’re having. We had kept this as running to let GenZ know what are the new AIML updates we’re up to
C) Nidhi Prayas – govt fund with 100% grant fromw hich we had required good number kd responses to show hiebkich active we’re and the start-ups who need support
As GenZdealZ.ai is riidle incubated this NIDHI Prayas registration helps in asking for funding too and the registrants too get some support
Other the paid ads were consistent on organic media (expos, videos, Carousels and tech news to let GenZ aware of AI things happening,)
Why We’re Focused On Organic Growth?
– Being an ex-SharkTankIndia contestant (Akshay Shah sir) have been into student ecosystem from a very long time and having someone delicately handle LInkedIn page is required by them for long term
– LinkedIn is an metric in social count and based on it you get the funding percentage decides
– Utilize the required credits, here this startups is recognized by Startup India & DPIIT certificate so utilizing free LinkedIn ad credits with our own budget plays good results in webapp footfall & application downloads