We recently executed a WhatsApp Blast campaign for Wol3D, a ready-printing machine brand listed on the NSE. As part of this initiative, we collaborated with 15 colleges across Pan India to launch the pilot phase of the campaign.
The main objective of this WhatsApp activation was to amplify sales within a 3-day window, leveraging students and campus communities for higher brand visibility and engagement. This was the starting step toward a much larger nationwide campaign.
Campaign Highlights
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Target Group: Students across 15 colleges in India
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Duration: 3 days
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Execution Mode: WhatsApp Blast
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Goal: Increase awareness and boost short-term sales through direct campus outreach
Screenshots, performance stats, and response details for each participating college have been documented and reviewed with the brand.
Key Learnings
While the campaign served as an effective pilot, a few areas for improvement were identified:
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Timely Submission of Proof: The client requires screenshots and proof of execution on time. Any delay (even by a day) disrupts reporting and impacts campaign credibility.
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Influencer Management: It is critical to have backup influencers and groups in place. Since the campaign coincided with student exam schedules, some participants were unavailable, affecting execution flow.
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Operational Preparedness: Our team must ensure pre-validation of evidence and smooth execution at scale, especially when multiple campuses are covered simultaneously.
Next Steps
Building on this pilot, the upcoming campaigns will be scaled to 300–400 campuses Pan India.Unlike this initial sales-driven push, future campaigns will focus on:
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Wider Engagement: Beyond product sales, campaigns will integrate interactive AR elementsand higher student participation formats.
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Skill Development Tie-ins: Planned collaborations include certificate-based workshops and training modules linked with Wol3D’s offerings.
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Enhanced Tracking: A streamlined system for proof submission, influencer backups, and engagement measurement will be implemented.
This campaign marks the beginning of a strategic partnership with Wol3D, where student-driven outreach will evolve from basic blasts to immersive, large-scale activations across India’s higher education ecosystem