Here’s a list of all the college events happening PAN India (updated 2025): https://docs.google.com/spreadsheets/d/16luns-zNZlpzIAzxd45ncE-KbXqDKzzF5dzzkGqlPOo/edit?usp=sharing
It’ll be regularly updated as we get more college event brochures and get their entire annual schedule. Helps a lot for media companies to be ready in advance.
College events are crucial for any brands to target for thier new or existing product promotion
Few reasons why brands are keen to enter into campus:
GenZDealZ.ai currently participating in 3 different fests at the same time and have found the below observations:
- Focus on the GenZ: GenZs are the future consumers who’ll be the future of India , these are the main consumers who’l drive India’s growth to the next level.
- Building up spending power : It has been seen that GenZs focused on comfort than anyother thing. They’re so many side hustles GenZ do parlay with thier college life and in this startup culture the number of short term projects have been increased a lot. So the spending capacity is going on a next level
- Inspiring the Gen Alpha and beta: In few years the current GenZ will produce babies that’ll have deeper impact on Gen alpha and beta who’ll have a very different shopping behaviour
- Giving a tangible experience: Though online has made things simple however GenZ wants need something tangible to have experience and share teh positive experiences effectively
- Being financially wise: Influencers have done a good job in spreading the right financial education. So they’ve the right knowledge to check where to spend/invest thier time & energy. Positive and important events are given more priority by them
- Being part of something important : the choice in brnads also depends on teh mission the business is working on. Not just any random brand is being trusted.
Few Unique Insights We Received From GenZDealZ.ai:
- GenZs don’t like too time in research adn giving long prompts: For this we introduced readymade prompts to search direclty and get the most accurate deals as per thier shopping consumption
- Single singer the only option for them: Here the login & manual password system gone , now GneZ always choose to single sign on via Gogole/Apple
- Will help you spread the positive very loud & open for any new initiative: GenZDealZ>ai has so many campaign opportunities and most fo the committee members are open for us to make the campaign successful in any terms
- GenZs are keen to challenges and question the smallest thing: If the same band offering different discount on both the platforms, they’ll question and. Find out why is it so. They’ll also search for the idea of why I’m getting this thing at such rates
- GenZ’s are keen engage on incetivisatio basis: hough fixed stupid have the the trend , many student are willing to got work on a conversion based where they get ad on every earning
Ou main aim of GenZDealZ.ai is to know the deep behaviour of GenZ and the making them financially wise to invest in right things.
So offline events and engagement in any form gives us clear idea of what will work an don’t and this is very very valuable to any brand