Recently, our team experimented with a LinkedIn campaign to promote the NISM XIII Common Derivatives LIVE Webinar. The goal was simple: drive registrations from finance professionals, build credibility in the Securities Investment Fund (SIF) training space, and ultimately expand our live training batches.
Our LinkedIn Ad Approach
We designed the campaign in two phases:
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Static Creative Ads – These directed users straight to the registration page. While straightforward, this format gave us limited engagement.
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Video Reels Ads – Once we switched to short video ads in reel format, engagement significantly improved, even with a slightly higher budget.
The real success came from the video campaigns, which drove stronger visibility and better brand connections overall.
Campaign Performance & Insights
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Registrations from webinar ads: ~30 total attendees
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Static Ads (Display): High CPM (> INR 100) with very few registrations
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Video Ads: CPM around INR 146 but generated 20 registrations alone
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Indirect Benefits:
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Boosted LinkedIn followers
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Enhanced brand image and awareness
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Increased website and app visits
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Premium LinkedIn insights for better strategy building
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Clearly, video-based storytelling resonated much better with our target audience compared to static ads.
Organic + Paid Growth Strategy
Another key learning: running LinkedIn ads alongside consistent organic content helps tremendously. When a LinkedIn page is active with relevant updates, success stories, and industry insights, paid ads act as reinforcement rather than isolated efforts.
Additionally, integrating offline corporate training and classroom sessions further accelerates engagement, as professionals prefer trainers with a strong presence both online and in-person.
Participant Testimonials
Some of the learners shared valuable feedback after completing NISM XIII with us:
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Arun Gopi – “I cleared the NISM XIII Common Derivatives exam with ease, thanks to Sheetal Kunder Ma’am’s question banks, videos, and simplified concepts. Having tried mocks on other platforms, I found this the most affordable and comprehensive with valuable video-based learning.”
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Rakesh Kumar – “I attended the 2-day SIF training by Ms. Sheetal Kunder in New Delhi. She made the toughest derivative concepts very easy to understand. I truly admire her teaching style and look forward to more sessions. Wishing her the best for future programs.”
These testimonials not only validate the training methodology but also strengthen credibility within the finance professional community.
Multi-Channel Marketing Efforts
Our outreach wasn’t limited to LinkedIn. We backed the campaign with:
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Email and SMS reminders
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Consent notifications and community updates
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Google announcements
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Social media and app-based posts
This multi-channel follow-up maximized conversions and kept registrants engaged until the webinar.
Final Takeaways
LinkedIn ads proved a powerful marketing lever for finance professional training promotions. Despite higher CPMs for video ads, the improved engagement, registrations, and brand awareness make it worth the investment.
As we move forward, we plan to continue blending LinkedIn ads with organic presence and offline touchpoints to grow our NISM XIII Common Derivatives LIVE training and position ourselves as pioneers in the SIF & Derivatives education domain in India.