Launching a mobile product, especially for Gen Z students, demands direct and engaging communication. A WhatsApp Blast Campaign offers an effective way to generate buzz and drive engagement on campuses. This guide, drawing insights from AI+ Smartphone’s recent launch, will show you how.
The following states & cities were targeting throughout this campaign:
|
State |
Cities |
|
Maharashtra |
Mumbai, Navi Mumbai, Pune, Nashik |
|
Delhi NCR |
Delhi, Noida |
|
Chandigarh |
Chandigarh |
|
Punjab |
Jalandhar, Ludhiana |
|
Uttarakhand |
Roorkee |
|
Rajasthan |
Jaipur, Jodhpur |
|
Gujarat |
Ahmedabad, Gandhinagar, Surat, Vadodara, Bhuj, Mehsana, Rajkot, Vapi, Surendranagar, Anand |
|
Karnataka |
Bengaluru, Manipal |
|
Telangana |
Hyderabad |
|
Andhra Pradesh |
Visakhapatnam |
|
Tamil Nadu |
Chennai |
|
Kerala |
Kollam |
|
West Bengal |
Kolkata |
|
Jharkhand |
Ranchi, Jamshedpur |
|
Uttar Pradesh |
Lucknow, Kanpur |
|
Chhattisgarh |
Raipur, Bilaspur |
|
Madhya Pradesh |
Indore, Bhopal |
What is a WhatsApp Blast and When Does it Work Best?
A WhatsApp Blast sends targeted messages to a large, pre-selected audience. It’s ideal for:
- Mobile & Tech Products: Naturally aligns with students’ digital lives.
- Affordable & Value-Driven Items: Appeals to student budgets.
- Innovative Features: Captures the interest of tech-savvy Gen Z.
- “Made in India” Products: Leverages national sentiment, like AI+ Smartphone’s focus on data security in India and their NxtQuantum OS.
Campaign Timeline
Notice Period: 48 hours (July 13-15, 2025)
Campaign Execution: 72 hours (July 15-17, 2025)
Launch Date: July 17, 2025
Performance Metrics
Colleges Targeted: 50 Pan-India institutions
Students Reached: 43,000+
Geographic Coverage: 15+ states across India
Execution Speed: 72-hour rapid deployment
Platform Integration
GenZDealZ.ai Platform for audience segmentation
Flipkart Affiliate Links for conversion tracking
Analytics Dashboard for real-time monitoring
Message Delivery Framework
Batch Processing: Targeting 500 college students from each college
Compliance: GDPR and Indian data protection adherence
Delivery Optimization: Peak engagement time targeting (12-1 PM)
Campaign Efficiency
Reach Rate: 86% of targeted student base
Deployment Speed: 48-hour notice to full execution
College Penetration: 100% of targeted institutions reached
�� Platform Utilization: WhatsApp Community and Groups
Key Steps for a Campus WhatsApp Blast
- Define Your Target & USP: AI+ Smartphone’s success stemmed from targeting students with clear USPs: AI integration, affordability, data security, and NxtQuantum OS. These resonated directly with Gen Z’s needs and concerns (e.g., Madhav Sheth’s insights on data privacy).
- Strategic Campus Reach:
- Extensive Network: Leverage platforms like GenZDealZ.ai (with access to 900+ campuses, selecting 50 key colleges including IITs).
- Deep Community Engagement: Target a minimum of 500 students per college, engaging existing internal groups and sub-communities.
- Incubation Center Partnerships: Collaborate with centers like AIC RNTU and Somaiya Vidyavihar University – RIDDL to amplify reach.
- Campaign Execution & Commercials:
- Phased Messaging: Send messages in a sequence (e.g., three messages per college, aligned with launch dates and device unveils).
- Clear Pricing: Establish transparent commercial terms (e.g., ₹5000 per college for three messages).
Measuring Your Campaign’s Success
Track these crucial metrics to assess effectiveness:
- Reach: Total participants who received messages.
- Forwards: Organic sharing, indicating virality.
- Click-Through Rate (CTR): Clicks on UTM-tracked links, showing direct interest.
Proof of Execution: Gather screenshots of messages, group member counts, and message timestamps to verify delivery and engagement.
Executing a WhatsApp Blast Campaign for an engaging product like AI+ Smartphone, built on a “Made in India” philosophy, offers invaluable experience. It’s a powerful way to connect directly with your target audience and see immediate results