Im currently interning at GenZDealZ[dot]ai involved in operations & brand onboarding.
Find more info about GenZDealZ.ai:
Target: 500 downloads via QR
Plus, collab with a few brands helped us to diversify our offerings to GenZ
There’re many opportunities for offline promotion I got & still getting at GenZDealZ[dot]ai. I’ll list here few of them and what were my learnings here you can understand.
1st Booth at World Trade Centre (Mumbai)
This was backed by Maharashtra Innovation Society – GenZDealZ[dot]ai has participated in Maharashtra Startup Funding program and thus this opportunity was offered to them.
This was a 4 day event (inauguration was to be done by Maharashtra Chief Minister – but it didn’t happen). It was a fintech event where all the PAN India fintech startups were invited to showcase thier products & services.
Click here to know more about this group photo
Stall size: 5 feet long & 4 feet wide
Here the majority were students (mostly from my college :)) many of them came for preparing a field visit report.
Therefore the TG was perfect and day 1 & 2 were the prime days for promotion (initial hype).
(Smit Lakhani Full Stack Developer speaking to one student & I standing in the middle)
On Day 4 too we utilised the opportunity as many startups left. Our team shifted the duties in different time period.
Problems we faced:
a) Low internet connection (took much time to download & browse the website)
b) Less space for the booth (hardly 3 people could adequately stand in the booth so one of them need to stand outside of the booth for attracting the crowd)
c) Unavailability of monitor (our own laptops need to be used with a autoloop video)
Metrics We Met:
a) Total 40 downloads and medium engagement level
b) Thousands of impressions
c) Got 12 – 15 internship inquiries to work as student influencer for our campaigns and few interested in full time roles.
2nd Booth at MIT WPU Startup Event
This was an outreach event were the last year was highly successful and received a lot of engagement. MIT WPU student representative showed us highly lucrative numbers but those sounded too much hyped.
Investment: ₹5,000 for 4 days
You can go through their different plans here:
Target: 1000 downloads
Campus Strength: 10,000 student across MIT WPU departments
Visits at the event: 2000+
Here we saw a diverse crowd from non technical to highly technicals who understands deep tech & machine learning.
Problems we faced:
a) No support of volunteers
B) Destination too far from our main office (so a lot of trouble in setting up standees)
c) Not much effective lights to show the products well.
D) In effective coordination between volunteers (won’t provide you resources on time)
e) No internet connection at all
Metrics We Met:
A) 50+ downloads and medium engagement level
b) 1000+ stall visits
c) 10+ internship inquiries to join as student influencer
It totally depends on your startup nature and what type of audience you’re targeting. B2B audience can work for large & medium size expos. For B2C, you need some targeted audience who’ll be visiting the exhibition.