Nowadays, Tik Tok is trying to be YouTube for more engaging content and Youtube is trying to be TikTok by introducing shorts in their new section. 

Most of you might stress more on short videos of 1-2 mins to get more traction. However, the more serious audience & people who genuinely trust & respect you are ready to watch any length of video whether it be a 2 Day Mastermind or a 3-hour workshop.

Shorts breaks the attention by another short & people sometimes can’t get your actual message. In a long video, they are in your universe for at least 15 mins & that’s the chance you’ve to give value they never got anywhere else & in the end encourage them to join your tribe.

Let’s now compare the performance of shorts & interactive videos!

𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗳 𝗔 𝟮𝟬 𝗦𝗲𝗰𝗼𝗻𝗱𝘀 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗦𝗵𝗼𝗿𝘁 𝗩𝗦 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗢𝗳 𝟯𝟬 𝗠𝗶𝗻𝘀

What happens when you post a 30-40 mins detailed explanation video?

Either it’ll get a few thousand views or get a few lakh views (when you have a million subscribers)

People today are very skeptical, they want the content or the value to be introduced in a few mins and not in a long video to understand things fundamentally.

You must have seen the comedy video of 13 mins is having more views than an interactive session of 20-30 mins.

This is not gonna be fruitful for the audience. If you invest half an hour watching something valuable or life-changing, it’s equal to 15-20 Youtube shorts where you need to scroll every time and an ad comes after every 3 mins.

People who are watching an interactive podcast/video for 40 mins are more focused and understand things deeper than the rest of the audience. That’s when a deep connection is built between the content creator & the consumer and so the creator can able to have an impact on the right people.

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝗱𝗲𝗲𝗽𝗹𝘆 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗼𝗿 𝗷𝘂𝘀𝘁 𝗴𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝗶𝗻𝘀𝘁𝗮𝗻𝘁 𝗴𝗿𝗮𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻?

Recession is all over the place, the internet is filled with blog articles increasing people’s fear in their minds about the worst condition of the global economy.

However, today you’ll find a way to keep you stress-free about the recession & add a few extra zeros to your income where others are losing their mind.

Let’s dive in!

Recession For Business Owners & Plan To Overcome:

Everyone in the market belonging to different industries at different roles is saying recession has come & now will stay for a while.

However, there’s always a way to change your growth track to an exponential level by going against the masses. 

See the wealthy investors do what others think is crazy in such a situation, ultimately those investors have the third eye to observe what’s waiting for the economy. As a result, they make a lot of money even in an adverse situation.

Billion-dollar businesses are built mostly in recession by killing the fear people live with to add an extra zero in their income. It’s the opportunity for every business owner to solve critical problems which people have been waiting for years. That’s when you’ll have what others don’t.

Best examples – WhatsApp, Bharat Serum Institute (for COVID-19 Vaccine) & many more.

It’s time to upgrade every aspect of business & overcoming the recession by facing it. Every fear is killed by moving toward it, it’s time to dominate the market by doing things differently.

Golden Opportunity For Copywriters/Marketers:

No matter how the market condition is and whether the market is hot or not

The only thing that remains constant is people’s demand, even if they don’t have the money they will arrange it anyhow.

So, the main thing required is EXTRAORDINARY PRODUCT + ALLURING COPY

People have amazing products, they just require the right copywriters who can do the expected work

If you’re a copywriter, have the required skills (proven process before writing the copy, pitching your offer & closing high-end deals) that every business owner needs.

They can easily pay you the desired amount for what they want even if it’s a recession.

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗴𝗼𝘁 𝘁𝗵𝗲 𝗵𝗶𝗴𝗵𝗹𝘆 𝗱𝗲𝗺𝗮𝗻𝗱𝗲𝗱 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗵𝗮𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀 𝗹𝗶𝗻𝗲𝗱 𝘂𝗽 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂?

Many business owners ask the wrong question…

How do I increase the profit/customer? or Which marketing strategy is the best? Which distribution network to use?

They don’t follow the sequence of the business (which is explained in the next part), neglecting it and jumping to other parts can results in great failure like if your product is not upgraded at that level, your employees are not efficient then scaling in such situation maximizes your loss.

And to avoid this, here’s the sequence of Business Success. If followed step-by-step and constant improvements in the process, the business will grow exponentially. So here’s it:

a) Problem
b) Prospect
c) People
d) Product
e) Pricing & Positioning
f) Process & Performance
g) Profit
h) Purpose

a) Problem: Spend most of your time researching the visible and invisible problems of customers. Experience every step that customer follows while using your product. Talk with them, take a survey, and solve first the burning problems of your customers. Also, see who is solving those problems and how you’re solving them differently. It can be incremental or disruptive progress.

b) Prospect: Get your buyer persona on a paper. His age, interests, income, buying behavior, occupation, and everything. This will help you to launch the product according to him.

c) People: Here people means your team members. Get suggestions from them about the product, various services, and their experiences of products in the market. After taking view from everyone, take a wise decision to make the product and build the authority before launching.

d) Product: By discussing your ideas with your team and insights from the market. Launch your product accordingly and work on the immediate response of customers whatever they say. You can build a prototype to test and then launch a final product.

e) Pricing & Positioning: This step involves pricing your services and positioning them at the right place, not before nor after the correct time. Becuae identifying the market trends and taking steps accordingly can benefit you a lot.

f) Process & performance: Before moving this step, just make sure your previous process is going smoothly and solving your customer’s problem mentally. Reverse engineering is essential before moving ahead. Unnecessary scaling leads to high losses.

g) Profit: In this step, you have scaled and your business is doing fine and scaling slowly and gaining enough profits. Profit can be invested back into or into other activities like new product line, efficient training or distribution network, it’s up to you.

h) Purpose: Lastly, your WHY of the business should be clear because at the end you need to have some purpose to make all your goals align and give a direction to the company’s success. For example, Disney’s purpose is: ‘The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world’s premier entertainment company.” So, define a clear purpose and centralize all your efforts to it.

Business never needs major investment to start, it can start from Rs 20,00 as well. Because in today’s age you have everything like social media, experiences of a successful entrepreneur, you can leverage them and start your business with them or take help from them. For more info just hit me an email ( which you can find above) 

This sequence is used by many successful businesses and you’ll never face failure in any business model by following this sequence. Thanks for reading my article and best wishes to you ahead!

Bootstrapping a business in the sense – taking control of your business 100% in your hand. Many people would prefer to have investors and VCs for starting a business but remember a business initially needs your time, not your money. To have full freedom, be self-dependent, and build a long-term business. Bootstrapped is important.

In the case of investors, it takes time to grow the business, and investors want short-term growth but sometimes a new start-up fails to do. This fails majority of the startups. So, here’re the guaranteed steps to bootstrap a business and examples of successful founders.

Golden Steps for a Successful Bootstrapped Business

1) Choosing your expertise- When you choose a business, be passionate in your area and become a master at it. Without that, you can not solve the burning problems of the customers within your business. So, be the master of one of your passionate fields.

2) Read reviews and ratings of other brands- Make sure you read every product review & ratings of your competitors on different platforms. Implement the same experience in your business but improve the negative experiences to gain a large audience. Appoint a specific team to work on your action plan. Kent RO identified that India is suffering from unsafe water and penetrated the market slowly.

3) Build alliances with your supplier/creditor- If you have a product idea but don’t have enough resources like machinery, raw material, etc. then give extra commissions to the credit or service provider. Doing this, offer a credit period of 6-8 months, as in that period you can gain customers and your business can get started. You need to have negotiation & closing skills for this and it can be started with little to no money. 

4) Funding – Take funds from your family friends, or mentors. You can work at freelancing sites and earn a second income to reinvest. But that work should contribute to your business. In this way, funds will be arranged for your business. Don’t take loans from banks.

5) Be very Frugal – You need to be frugal in your initial stage, when Elon Musk started his Tesla company, they were cutting the cost at the max level. So, hire people on a work basis, set up a simple office than a home to feel like you’re working, and minimize the cost at every step possible.

6) Leverage your Social network- Animoto started their journey through LinkedIn, their CEO was posting regular videos on meeting with clients or success of venture on social networks. That gain traction and traffic was attracted with little to no money. It also creates your brand identity as people like people not the logo of your brand.

7) Wear many hats- Initially, you’ve to take every work possible in, as you don’t have enough funds so you should do content writing, marketing, sales, and hiring, etc. When you have enough revenue, you can hire skilled people to scale further.

8) Skyrocket your sales – As you can’t live for many days like this, instead you need to make J-curve in your business. For that, you need excellent marketing skills, constant follow-up with referrals, and collaborating with other brands if possible.

Reaching the top, every month must be your goal then you can become successful in 4-5 years.

Examples of Successful Bootstrapped Founders:

1) IIDE (Indian Institute of Digital Education) – It’s the Digital marketing institute of India which specializes in every aspect. Trainers from top brands and business owners deliver their experiences, learnings, and secrets to the students. It’s also been awarded the No. 1 Institute of Digital Marketing. Karan Shah has build his business in 2016 from a very low level and made it successful in different countries.

2) Bada Business – Bada Business is an initiative by Dr. Vivek Bindra which focusses on giving highly affordable business content with action plans. Billionaire professors teach here and it’s more than an MBA level program with a cost of less than 1 lakh. Their vision is to make India No. 1 in entrepreneurship.

3) Kent RO – Kent RO was started by the savings of Dr. Mahesh Gupta and they try to sell their products directly by demonstrating to customers and getting the actual benefits. Few machines were sold and people started to like their product as they were solving their drinking problem and making a healthier life with a one-time investment. It was totally started with low investment and now they’ve reached massive revenue of 500+cr with their amazing brand authority in the market.

I hope the above steps and examples will help you to start your own business with your money and enjoy total freedom. Comment below which steps you’re using and some amazing thoughts and suggestions, I am always to hear from you!

Thank you for reading my article!

The word Position means in which area does your brand stands within the industry. Before coming to the topic (positioning). Let’s discuss some main points which you need to consider.

What change are you going to make? Do you want to change your manufacturing process and make it easy for people to buy your products or do you want to encourage the importance of Ayurvedic to be healthy? Define your change.

Whom you are going to change? Select the specific audience with similar psychographics and telling stories that relate to your brand. Your audience should tell similar stories that make them together and differs from others.

How Positioning can make Massive Growth in your business?

Positioning your brand means in which area are you standing in your industry irrespective of the competition. Here, competition doesn’t matter, I will tell you why. Maruti Suzuki cars are known for a low price and high quality, it’s a family car. Whereas, Tesla is known for highest security and environment friendly. So, when you think of buying a car that doesn’t harm the environment it will be Tesla. And buying a great car for your family with a low budget it will be Maruti Suzuki.

So, you can position your brand in terms of safety, best service, largest franchise, or fast delivery.

What type of story does your audience tell to themselves?

Understand your audience’s behaviour and see what type of story they tell and make them together. This will help you to position your brand based on those stories. If your audience wants to feel secure, well-treated, or have a memorable experience from your service, you should give them the experience that they want.

Make your story a hook- Tell the people how you are going to make the change happen and be different from others. Be passionate about your work because you are not just seeing the personal benefit but also the benefit of society. Create tension in the market by ensuring the highest security, elegant design, or your unique value. And when they see no alternatives, it will create a forward motion and the more people you attract.

Encourage Affiliation- Instead of being dominant in the market, make a community and educate them. Start with small, by building relationships and then after adding enough value. They will become your loyal customer and promote you everywhere. You can incentivize them, conduct contests, and help them to achieve what they want.

You will Reach the Right People

By telling the stories that your audience wants to hear, you will attract a lot more. If one strategy didn’t work try another and keep experimenting. If your brand is strong enough and has trust, you don’t need to spend much on advertising. But to gain initial trust and attention you can spend more on advertising but here also frequency matters. Run your ads until people get your message.

Make your online presence and be specific in your niche. So, that when people search you on the web, you rank no.1. One more thing to remember is starting with the small market and winning your true fans from this market. These true fans will be like your loyal customer who will buy your high-margin products and make you enough profit. After winning this audience you can apply the same steps for a big market and expand further.

But how you will know that your product is worth buying. The public will tell you by spreading your word, making it remarkable, and move your mission ahead.

Build Your Own Tribe

To lead a tribe don’t be a commander instead first be like them. Do what they do, feel alike, and make them feel that you are not different from them. They also can achieve what you have achieved. And now give them a call to action to start something that they want.

Don’t use the tribe for your aims instead be with them and understands their fears and goals and help them to achieve. Be committed to them forever because they are waiting for such people who commit to us. If you stay long with your tribe and nurture them consistently you will earn a lot than others.

I hope you have understood something about positioning and people. Share your thoughts on which area you are going to position yourself. Thank you for reading my article!