How we ensured we made the right developments at Google My Business?

We’ll talk about how to ensure you get maximum interactions via Google (highly applicable to coaching & service based business who don’t have any physical existence)

Few of the best practices we followed at Prof. Sheetal Kunder Academy:

• Made sure the reviews are collected just after students give thier exam (if not received, continuous reminder should be given)
• You can reward the user by giving a certain crash course or a mock test series free for a certain validity (this can get more students give you the review)
• Regular updates about anything new happening around any course, student achievements, new finance guidelines, etc. can be published on a real time basis
• Google loves consistently being consistent. Not just unique content but also unique presentation (few of the best performing blogs can be attached in the updates section whenever you’re updating that blog so new comers can go through it)
• Get it reviewed by experts and various SEO audit tools. Semrush provides a good analysis of the directories your site is available and where improvement is needed
• To increase the incoming calls you need to have a good word of mouth, the existing reviews will help here. Additionally, attending offline events and posting their reviews & pics helps too

You can go through the below stats for reference and how numbers are fluctuating as per the increase in the content creation.

We’re slowing considering the services from Justdial as being the largest search engine for India – NISM mentorship will suit better for ranking high (as we’re already ranking for various NISM keywords). Justdial would act as a complimentary to PSKA (Prof. Sheetal Kunder Academy)

For eduators, justdial is recommended than IndiaMart (IM is more for businesses having offline presence). Accordingly make a wise choice

What has been the comparison between unstop & internshala

If you analyse both of these platform in detail both are Indian edtech and working for Indian’s youth progress in teh employment sector in different way

Yu’ll get a gist of how each one fo them is helping in thier own way and students are developing from different areas

I had purchased Unstop PRO yearly subscription adn there’re many things to explore yet. I’ve just mentioned few of them below.

As the activity on Unstop is directly proportional to the college fest season (from January to May is the peak season of college events).

Though remote quizzes & competitions goes on, competing and networking between inter colleges has a different feeling.

Unstop Offering:

• Compettions; This is highly crucial to developi the mind in the AI world and not just following the classroom training. One of my friend has been participating in different solo singing & dancing competition and had got selected in different regions
• Quizzes: Though your asnwerings might be wrong and you won’t win any quiz – the only thing you’ll get is make your mind think analytical in each direction
• Intenhips: Most of the companies unstop has are MNCs and the team companies most sutdent aspire with all teh required training to get placed in all of them
• Mentorship: Direct contact session with mentors who’re actually working those firm
• Support and access to top course: Unstop has good experts from depth experiencce in thier domain & you could recognise it by the mistakes they share with you

Internshala has been really close to me right from starting my internship career in Nov 2021 when I got my first remote internship in UK as a Email Outreacher with amazing flexibility.

From that internship, there has been immense opportunities I got & have passed to my friends.

My college friends easily cracks any internship in 2-3 days through smart application writing process – I’ve taught to so many that I’ve picked the opportunity to promote Internshala trainings by being a brand ambassador of Internshala (Internshala student partner)

Will review more itnernshala trainings in the coming weeks.

Intenrshala Offerings;

• Internshala has pool of internship from so many sources
• 1 day internship and offline community completion help to become outrovert and showcase student talent on field
• Internshala training and resume feedback They give a weekly report to help you get the internships
• Non verification of companies; There are few a companies & startup who’re not hiring and are still listed on internet  so security is good in internshala

Why To Attend Internship Fair?

Recently iWebTecho & GenZDealZ.ai were the hiring partners at Pillai college and you’ll get to know how different hiring processes looks liked and the types of students we face.

Which are the different hiring processes?

• Face to face interview rounds: Here the candidate is asked with tough questions with clarity about his/her background in academics & extra curricular activities
• Online consecutive rounds: 1st round at the fair and the further rounds in virtual mode (2 to 3 person in the interview will throw variety of questions)
• Interview test with subject knowledge score and overall confidence: Action taker candidates flex with their work and answers each tough questions

Especially when SY students visits, they’re a little scared to visit alone so most of them were coming in couple form (girl & boy – looking like a marriage proposal :))

Many students weren’t clear about what they wanna specialise in the next few months/years, that’s where the career assessment platform called LifeVitae idea was pitched to Pillai’s Training & Placement Officer. Here’s you can find more details about the sample career assessment report:

What Key Insights We Found At Pillai’s Candidates?

• Girls are highly confident and hardworking when it comes to tech fields. All the tech roles we noted down (most of the girls were having household responsibilities plus managing thier studies well). Love to give internships to such female student
• Studetns are ready to work on an incentive basis, no matter if the fixed stipend is low (good sign of ‘deserve before desire’)
• Open for all types of adjustments, as many candidates were looking for summer internships, this was the chance to explore them the highest (all were ready to adjust their lectures & studies to give maximum output)

To give you a brief on my ongoing internship as during many remote internship I did, this is teh best one (may be because of the offline world I was exposed to & daily feedback I was receiving from seniors)

8 Major Learnings I Had During My Internship:

• Do one thing everything that scares you: I followed this quote religiously whether it be coming up with a new design on social channels, website & restructuring pitch decks. Most feedback will help you give teh constructive feedback (be in the office – you’ll love it)

• Work in a startup who has been 20 years in teh business: I’ve realised young founders do many mistakes and the same the interns had to face. Instead choose a org. where the founder has multiple businesses and you’re working in one of it (you’ll fail fast & fail cheap). E.g. we had printed a QR on smiley balls and it wasn’t delivered – eventually we printed bookmarks and distributed to investors

• Never choose to work remotely: Even just by listening to founder’s talk – there’re so many hidden lessons. As said by GC – everything you want in yoru life if out of your home. Remote work sounds fancy but fastest growth happens in office

• Overtime will be normal: You’ll have no balance in life. Extraordinary growth needs high amount of unstability that’ll make you capable to work & execute the fastest and handle multiple responsibilities at once. Sometimes even in non working days (when your salary is on hold), still executing things is needed – especially for startups to survive.

• Salary not the main motivation: Though salary is the lifeline to survive ahead, don’t make it your main driving force. Even if you don’t get the salary for a few months, work sincerely – focus on creating new income sources to not solely depend on stipend. In my current internship, I had waited for 2 months for 1 salary and was able to manage it well.

• Colleagues are your teammates for your startup: Build your startup parallely , hiring & collaborating with short term work with your colleagues will help create a strong team.

• Be expose to the outer world: Whichever field you’re in, ensure you’ve good people management skills (conducting events, talking to folks, coordinating & making them do the tasks) – A.I. lacks here in understanding human emotions.

• Always , always stay hungry: Eat only when you’re super hungry else focus on innovating & building great things. This is the time to use real intelligence to drive artificial intelligence. Many macro economic events going on – so ensure you build something that’s truly needed by the consumers.

How was the 1st day of Maker Mela Event?

The main event we attended was Somiya Innovation & Impact festival and under this Maker Mela, Darwin, & Naya was the part of the event, our main focus was Maker Mela (the most creative event you’ll see around sustainability)

We targeted this event with application downloads & BoB E Pay UPI Lite downloads (campaign we’ve been running with Bank of Baroda till 26th February 2025)

Traction: 130+ GenZDealZ.ai downloads

150+ BoB E Pay UPI Lite downloads

150+ smiley balls distributed (had our QR)

Here’re the offers we pasted for pulling the crowd:

• Free samples of Munchilicious & skin care products: Those who were willing to give feedback on teh spot were receiving munchilicious small pack and interested students were filing the form to receive free skin care samples to be delivered
• We also made that the hyperlocal offers are active and updated with their current student offers (on 2nd day we added a new stationery vendor too)
• We hired Somiaiya’s students to assist us in bringing more crowd (campaign brief was given them in advance)
• Direct cashback and activation of 2 PROMO codes for few days to increase the consumption).

40% of the crowd we received was more than 30 age (even the juries & prof. were interested to consume the deals and spread the word)

Few General Guidelines:

• Ask the lunch/breakfast & snacks timing in advance. No one will notify you about visiting the mess (else you’ll waste your food coupons)
• Make sure you’ve enough ventilation present around you (a big crowd increases the heat a lot)
• Ask for enough water bottles when you’ve 4 to 5 members in a stall , you’ll need enough hydration in strong summers
• Visit the stall a day before to check what all can be pasted on teh booth (does glue sticks or staple is needed) and will get idea of space allocation too
• Have a quick support team: For Bank of Baroda UPI Lite app promotion we faced many errors from users and the same were revertd them
• Give your feedback straightaway (don’t wait for the feedback form to be circulated). If you’ve any issues with the stall place (too much muddy, heat & low water stations, etc.), accelerate them to the event co heads.
• If you’ve giving right away cash backs, have a good quantity of cash (if your UPI Waltet is blocked during to many transactions)

How was Day 2 – Maker Mela Fest?

It started with restocking our smiley balls that went out of the stock on Day 1.

We made sure we shoot good feedback videos for our app, Munchilicious nutritious packets & overall hyperlocal offerings

Our stall was the only one who got the most crowd with direct GenZ interaction and all the academic people who will directly & indirectly use our app.

Prof. needs much guidance about how the app works as those who’re totally new will get a clarity of how they should proceed and claim exclusive offer from our app.

On 2nd day, it was a holiday for the campus, still students were visiting in good numbers (around 50 in each hour) and 30+ juries judging us in the entire day to give us teh score on team & crowd management, product USP, business clarity, etc.

2nd day involved pitching to investors, however our Founder knows how the pitching model works and how many serious investors actually invest the money. So major focus we gave on our stall and the student traffic.

Eventually we hit our main target of achieving 200+ BoB E Pay UPI lite app downloads

Recently after many months we resumed to start email marketing , few of the biggest mistakes we made in this journey are:

• Not overcommunicating: There’re so many things we assume during meetings and later regret of why didn’t over specified them. During the start of the pojrect we clearly mentioned collection of 500 emails. However, later we were also told to get other information like LInkedin URL, company name & website (which took the project timeline a lot long)

• Giving a fixed deadline: For any project, don’t give a fixed deadline anytime. You can’t predict anything (your team member may get a family commitment, medical issues, etc.). Thus give a buffer period (of 10 to 15 days) beforehand so your reputation isn’t at the stake. In this case the brand’s team can’t pressurize you unecessairly when you had given a buffer period

• Keep a good boundary of what needs to be done or what not: Especially when you’re dealing with agencies, the work is super divided so many a times we made unnecessary changes that would have no effect on teh conversions. Plus respecting the timings are also needed as I’m a college student plus Heeral (who had handles the complete email creation & extraction of leads) had other project commitments. So giving a fixed timeline of yoru availability helps both the parities

• Don’t risk your timeline with free tools: When the client don’t want to spend on quality tools, you can’t give a concrete timeline of project completion. We used cloudflare for email hosting and due to a server error the emails couldn’t get processed. As we had the free version so no support was provided & starting plans were too costly.

• Doing everything yourself: Atleast hiring a system admin helps in solving deep errors that are uncommon for marketers. Giving a fixed fees for the system admin helps in resolving issues in real time & keep the project on track

• Scrapping Tools: Thought we used different reputed email extracting tools from free version, you wont’ get all valid emails. Minimum 30% of the emails will be inactive/doesn’t exist/mailbox not receiving new emails, etc. So you can’t expect a high open rate from each lead (as many of them won’t receive). Instead use paid email extracting tools & extract 40% more leads than the actual target to maintain high engagement on your campaigns

• Takign teh client for granted: No matter how many tasks you’ve (even in family ermgenices) prioriization is a must. If the client has been so patient by the extended project deadline and still you’re giving any small excuses, it would harm not only your busienss & reputation but also your overall retention rate of lient. One unpleasant experience is remembers over 50 plesant experineces, so ensure that the client has the highest satissfaction rate.

• Not keeping the 3rd party agency in the loop: We made the mistake of not giving the real timeupdates and that backlashed with us. So when communicating in the group we gave updates in the mrning & then directly in the evening resulting in high project extension. So even if you’re busy or solving any eror – keep the agency team  members always informed.

Few Techncial Errors We Made During Cold Emailing:

a) 𝘈𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘌𝘳𝘳𝘰𝘳: Never use a free email hosting platform. Neither you’ll get a good support nor your issues will ever get fixed

b) 𝘚𝘦𝘳𝘷𝘦𝘳 𝘋𝘰𝘸𝘯: Free email hosting providers has downtime issues – during a critical email campaign your results will highly affect

c) 𝘡𝘰𝘩𝘰 𝘊𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴: It is for newsletter and not for cold emailing. Snov has the smooth interface to manage multiple cold email campaigns and filter active leads accurately.

There were a lot of combinations we tried in getting the right tool for cold emailing.

In the find of a good & free tool to experiment with – we took cloudflare and then shifted to Zoho campaigns.

2 consistent mistakes we did:

• Cloudflare: No support at all to the free members so whichever server errors we were getting weren’t resolved and project was getting super delayed. So shifted to the DNS settings to Zoho campaigns
• Zoho Campaign: It is used for email marketing and not for cold emailing. A wrong decision lead to time consumption. So though we were grttingthe open rates – that wasn’t what the tools is made for. So choose GoDaddy for hosting the emails.

Finally we found the good place to host the 3 email domains and those can be sent through Snov.

By switching on the custom tracking domain – the deliverability almost doubled up.

We revamped the unsubscribe page with the new look and a good copy to retain the outgoing lead.
We created a different flow for leads who haven’t opened the emails and followup sequence who booked the meetings.

Hoping to get some results in the month end….still the sequence is working adn will update you its status soon

How Was Our Experience at Alegria?

Though I didn’t get selected for the solo singing competition, I accelerated GenZDealZ.ai’s collaboration with Pillai’s management for more opportunities around incubation, sponsorships, judges requirement & online promotion activities.

Javed sir & Mohsin sir came to judge the duet singing – we got 1 day stall at the foodcourt with a good GenZ crowd in & around the campus. Specifically we were targeting faculties & management staff (as they’ve a good network of students to cater to and spread our offerings).

Outcome of 1 day stall (from 10:50 to 17:10) at Alegria 2025:

• Gained 60+ downloads and distribution of 80+ mobile standee bookmark to principal, faculties & other college students too.
• Visibility to 200+ moving crowd around the festival

Missed Opportunity:

At night there was a comedy night and following that few performances – we could have asked to placed the standee at night for off campus audience engagement (obviously it’d require a volunteer to drive it). Atleast 2000+ crowd attends the comedy night..

Safest place for the standee:

Irrespective of whichever event you’re attending – carrying the standee all the times is a hectic.

• If you’re a student, keeping safe in your classroom backside is a good choice
• If you’re an event coordinator, ask a student whether they could safely keep the standee (until next event arrives)

Issues With Stall:

Problem 1: Falling on the front side

Solution: Keep a heavy weight on the standee’s back side to not let it fall or keep another standee’s weight on the bottom

Problem 2: QR not scannable

Solution: Always have a big QR stick on the top of the stall or on your bookmark for alternative scanning & get downloads

Problem 3: No refreshments

Solution: Here at Alegria there were no refreshments to stall owners. Ask the event team early and make them arrange atleast good qty. of water bottles. 

Problem 4: Unfixed timing

Solution: In most events, stall timings starts on time, however the wrap up time is undecided. Ask them when it would end so plan your schedule & appoint volunteers accordingly.
If they wrap up early before the said timing, tell them to provide alternative place to setup the stall as they’ve already committed the timings

Why Do You Badly Need Volunteers At Your Stall?

• Increase in network: Volunteers (in college events these are students itself) who’re popular in the campus brings major footfall. Here students visits the stall just because the volunteer is present at the stall.
  In our case, Vidit is highly dynamic and known in the campus and so I appointed him (rates are mutually decided)
• Explanation of offerings: The engagement increases when you’ve someone who’s equally skilled at sales. Here you can divide the crowd and handle it by each volunteer

TIP: Pay these volunteers very well and provide good refreshments (they’re putting equal or may be double the efforts)

Which are the things you can’t miss (while having a stall in college fests)?

• Publicising on social media: Invite your in house social media person to cover the event and publish real time reels & content 
• Taking feedback from students: Such fests are the best time to receive critical feedback on your app/product (you may provide rewards in return)
• Inviting top level management staff: When you’ve the campus director, Vice Principal visiting the stall, it gives you a good credibility for future partnerships & you start winning the college trust
• Having an exclusive offer: We had created GENWIN code for ₹100 OFF on any deal for a limited time. These offer should not just be visible but also need to be communicated with the visitors, else they won’t know

Which are the details to be taken care while setting up your stall in small events

• Be on time: Though the stall timings might be from 10 to 4 PM , there lll be the 20% crowd who gives 80% of the revenue in those 1 or 2 hour. If you miss that period you miss on majority of the core. However, you get a 2nd chance too – when you’re exposed to many faculties who has network of students who can leverage the stall details and spread the word for good.

• Test all the resources in advance : On the day of the event, never leave anything behind and don’t trust on anyone – not even your nearest team member. Everyone can make big blunder that’ll cost you at the end. In our case we made the mistake of leaving standees in the office and need to wait extra hours for opening.

• Testing & seen it lively: There many things like cables power, volunteers, table for stall keeping, etc. are the task you need to manage while setting up your stall

• Getting volunteer’s assistance helps you to sell more. Here we didn’t get much assistance as it was an intangible product so we had to duo the explanation part and sell it further.

• Warm up the crowd is needed. Just putting the standees won’t help. The initial interactions helps to attract the crowd and the same crowd further refers to their friends to visit.

• You get to know your business nature so we understood what all things were missing in our stall (QR codes, some exclusive offer banners, working laptop, etc.) – will keep in mind next time.

• Please search for a friend who can pull the crowd and you can explain further. IN my case it was Vidit who told that we were having an exciting offer and I starts explaining the platform. Vidit was highly outrovert and had good bond within teh colleges.

Inform all your participants & your classmates in advance about such events (so they could visit as their lectures ends)

Your own classmates helps to strengthen your confidences and helps for pulling good crowd

Gained 30+ downloads and the feedback:

‘Great experience but ui can still work on themself’

‘The app is really easy to use and it helped me a lot to save money, really love the app, everyone must use it.’

While ending the event, if there’re events running in your campus, you can put the standee in the college itself for attending the next expo

We though of further integration like payment gateway – however, we would be looking in the next expo to come up with a big way and get the maximum of this event.